Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. Follow me on Twitter.

Digital PR 113

Digital PR Marketing Survey Training 113

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. How to create a Twitter list. Every business should have a growth strategy.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. Follow me on Twitter.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Social Media 100

Social Media Technology Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Social Media 100

Social Media Technology Media Digital PR 100

The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter? How to Connect with Journalists on Twitter.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tool of choice to maximize engagement: Sendible How to create a Twitter list.

Digital PR 100

Digital PR System Video Twitter 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

The Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Social Media 100

Social Media Media Ethics Groups 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Follow us on Twitter.

Social Media 100

Social Media Media Infographics Pinterest 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

MAY 5, 2015

Social media is no different. I’ve had company execs and PR folk tell me that they can’t do Twitter because there is just too much content coming in too fast. Social media is a giant networking cocktail party online. If you need help with your social media strategy give me a call. 626 793 4911.

Social Media 100

Social Media Strategy Media Groups 100

The Proactive Report

JUNE 2, 2016

Twitter rules have always restricted content to 140-characters. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. New Twitter Rules. This will make having conversations on Twitter easier and more straightforward. Follow me on Twitter.

Twitter 100

Twitter Storytelling Branding Brand 100

The Proactive Report

NOVEMBER 18, 2016

Every blogger or brand has content that could and should be re-purposed for use on social media. Each social platform has its own “language” if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. Blog image: . Facebook Post.

Social Media 100

Social Media Media Facebook Twitter 100

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. However, paid social media is a significant growth area.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

The Proactive Report

DECEMBER 22, 2014

For more Digital PR updates and ideas follow me on Twitter. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content' Or if you prefer, we’ll do it for you.

Training 157

Training Video Digital PR Social Media 157

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. Follow me on Twitter. Get the Digital PR Tips Newsletter. The post 3 Digital Tools That Improve PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Again, there are many available to pick from.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Provide excellent content to your media sources and make sure that every item in your content is fact-checked and verified.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JULY 12, 2017

million impressions fared in the new Twitter Algorithm. The post Twitter’s New Algorithm – How to get More Retweets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5

How To 78

How To Analysis Twitter Social Media 78

The Proactive Report

MARCH 14, 2017

Learn to use Google Analytics and the analytics available on social media platforms. Follow me on Twitter. Get the Digital PR Tips newsletter in your inbox each week. The post PR Measurement Tips appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Distributed intelligently via social media.

Strategy 149

Strategy B2C SEO Social Media 149

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. Follow me on Twitter @sallyfalkow.

Facebook 171

Facebook Advertising Advertising Social Media 171

The Proactive Report

DECEMBER 24, 2014

It’s not just about social media, checking email, conducting a search or shopping. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201

Mobile Strategy Web Consumer 201

Cision

SEPTEMBER 5, 2017

Ideally, you should have as many digital channels as possible at your disposal. However, when it comes to effectiveness, most marketers prefer their own website, email and social media channels for distributing content and maximizing their reach. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. If you need help give me a call.

Instagram 165

Instagram Groups Social Media Journalism 165

The Proactive Report

MARCH 18, 2016

My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100