The Evolution of Digital PR: Navigating the Digital Age with Strategy and Integrity
Ronn Torossian
DECEMBER 5, 2024
From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years.
The Role of Technology in Shaping Corporate Digital PR
Ronn Torossian
JANUARY 25, 2025
Learn how technology transforms digital PR through data analytics, AI automation, social media strategy and influencer marketing to boost brand engagement The post The Role of Technology in Shaping Corporate Digital PR appeared first on.
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Digital PR Strategies For Martech Startups: A Leadership Guide
5W PR
APRIL 14, 2025
Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. While traditional PR methods still hold value, digital PR offers Martech startups targeted opportunities to reach decision-makers, build authority, and generate qualified leads.
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Chipotle’s recipe for digital PR success: How the brand revolutionized fast casual marketing
Agility PR Solutions
MARCH 3, 2025
In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success.
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How Digital PR Pros Can Cope with Recent Google Search Updates
Cision
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
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Navigating the digital PR landscape: Essential services and strategies for success
Agility PR Solutions
APRIL 28, 2024
Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how?
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How Preply Earned 12K Links and 3M Visitors with Digital PR
Buzzstream
APRIL 16, 2025
I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Then, as we moved into digital PR, we really needed the muscle from agencies, and we built that upplenty. What made you decide that digital PR was the best route forward?
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The 7 “New” Rules Of Digital PR
ImPRessions - Crenshaw Communications
AUGUST 23, 2017
Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.
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How Digital PR Builds Brands with Jane Hunt of JBH
Buzzstream
APRIL 2, 2025
.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.
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The Personality Traits of Top Digital PR Leaders
Buzzstream
FEBRUARY 5, 2020
So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . However, with IBM Watson Personality Insights, we were able to narrow down the most common traits of the top influencers in digital PR and link building. . How Do Digital PR Leaders Compare?
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Digital PR & Transformation
The Proactive Report
JANUARY 24, 2016
Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” That sounds remarkably like Digital PR. WHAT ARE THE NECESSARY STEPS?
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5 PR Trends for 2025: The Evolving Communication Landscape
The Proactive Report
DECEMBER 11, 2024
The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.
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5 Winning Tactics For Digital PR During an Election
Buzzstream
SEPTEMBER 27, 2024
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.
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118 Digital PR: What You Need to Know
The Proactive Report
DECEMBER 24, 2015
There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.
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Digital PR: What You Need to Know
The Proactive Report
DECEMBER 24, 2015
There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.
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The Role of Technology in Social Media Management
The Proactive Report
MARCH 13, 2015
As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.
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The Role of Technology in Social Media Management
The Proactive Report
MARCH 13, 2015
As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.
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Digital PR: What You Need to Know
The Proactive Report
DECEMBER 24, 2015
There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.
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How to Integrate AI into Your Digital PR Processes with Distinctly’s Matt Foster
Buzzstream
MARCH 5, 2025
Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.
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Digital PR Content – Campaign or Conversation?
The Proactive Report
JANUARY 6, 2016
This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. For those with larger budgets and needs there’s Visible Technologies and Digimind. Digital PR content is not a sprint, it’s a marathon. Be very specific.
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Digital PR Content – Campaign or Conversation?
The Proactive Report
JANUARY 6, 2016
This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. For those with larger budgets and needs there’s Visible Technologies and Digimind. Digital PR content is not a sprint, it’s a marathon. Be very specific.
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Digital PR Content – Campaign or Conversation?
The Proactive Report
JANUARY 6, 2016
This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. For those with larger budgets and needs there’s Visible Technologies and Digimind. Digital PR content is not a sprint, it’s a marathon. Be very specific.
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Newsletters Every PR Pro Should Subscribe To
ImPRessions - Crenshaw Communications
SEPTEMBER 2, 2020
Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out? Let me know on Twitter @colleeno_pr.
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Digital PR Insights on Trust in 2017
The Proactive Report
JANUARY 25, 2017
People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) The Need to Build Trust. Invest in training on digital skills for your team. (All three ranked at 60%.) Trust in CEO’s took a dive – down 12 points.
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Emerging Trends In Water Park Public Relations Strategies
5W PR
APRIL 12, 2025
Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever. The Rise of AR and VR in Water Park Experiences Virtual and augmented reality technologies are transforming how water parks engage with guests before, during, and after their visits.
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3 digital marketing trends brands can’t ignore in 2021
Agility PR Solutions
MAY 5, 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].
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New products and problems across PR software land [PR Tech Sum 60]
Sword and the Script
DECEMBER 3, 2024
That’s a very different approach and one reason why you might want to consider PR software that was made recently – in the era of generative AI. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. To the best of my knowledge, I’ve never received a response.
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3 Digital Tools That Improve PR
The Proactive Report
FEBRUARY 7, 2018
If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. A digital newsroom. Follow me on Twitter.
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Predictive pitching: Exploring the future of automated PR
Agility PR Solutions
JULY 7, 2022
Technological evolution has done nothing short of transforming the PR landscape. As technology evolves, so does PR. On the back of Covid-19’s push for digitalization, PR professionals of today […].
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19 Best PR Newsletters That Deserve A Spot In Your Inbox
Buzzstream
NOVEMBER 21, 2024
Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.
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Why Mobile Content Strategy is Important to PR
The Proactive Report
DECEMBER 24, 2014
Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. So yes, this mobile tipping-point is important to PR. If consumers consider brand content on social (or any other mobile app or site) to be boring and irrelevant, that’s a PR issue. How is your brand performing on mobile?
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Tips and insights for leveraging data and AI in digital PR strategies
Agility PR Solutions
AUGUST 7, 2023
Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated with some of these digitally targeted marketing campaigns are through the roof.
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Should You Avoid These Sites If You Want to Show Up in AI?
Buzzstream
FEBRUARY 13, 2025
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. As mentioned, some AI technologies have formalized partnerships with top-tier publishers to help curate their datasets. What Publishers Are Suing AI Technologies?
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PR’s Past, Present and Future as told by Sally Falkow
Onclusive
APRIL 27, 2015
When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow … Continued.
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]
Sword and the Script
APRIL 1, 2025
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; 82% of PR pros use generative AI for tasks like brainstorming. As youll see below, two startups that have come out with a chatbot. Prowly estimates Meltwater pricing at between $6,000-10,000 per year on average.
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3 evolving PR strategies that will dominate the digital age
Agility PR Solutions
AUGUST 6, 2023
The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move.
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Beyond the Jitters: Embracing the Post-Grad Leap Into Digital PR
The Hoffman Agency
AUGUST 7, 2024
Why digital PR? The field is constantly on the move, adapting to new technologies and communication channels. The post Beyond the Jitters: Embracing the Post-Grad Leap Into Digital PR appeared first on The Hoffman Agency. Evolution and innovation.
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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow
Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.
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23 Digital PR Examples and Strategys That Work Today
Buzzstream
JUNE 5, 2024
The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.
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5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025
5W PR
JANUARY 29, 2025
This evolution highlights the increasing importance of innovative beauty PR strategies to amplify these breakthroughs. Both South Korean brands and K-Beauty-inspired beauty lines stood out at the show, highlighting playful packaging, cutting-edge technology, and high-performance skincare-makeup hybrids.
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The Future of AI and Communications: 3 Takeaways from NVIDIA GTC
Landis PR
APRIL 1, 2025
By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
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7 Myths of Automotive Supplier and Vehicle Technology PR
Bianchi Biz Blog
DECEMBER 2, 2021
The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.
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How to Contact Reporters For Your Digital PR Campaigns
Buzzstream
MAY 2, 2024
In the digital PR world , journalists and reporters promote our content. For instance, if our farming post was about drought-resistant crop innovations, we could search for queries like “drought-resistant crops,” “drought news,” and “farming technology innovation.” For some in the social media space, these are influencers.
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Digital Disappointment: Brands Getting CX Wrong
The Proactive Report
APRIL 17, 2017
Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. How PR Can Help. Follow me on Twitter.
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