The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162

Video Film Facebook Social Media 162

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

The Proactive Report

JANUARY 6, 2017

Every PR or communications pro should know how to use the easy design tools available now. this video tutorial will walk you through the basic steps of using Canva to make an infographic. 80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics.

Infographics 147

Infographics Video Course Data 147

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. You will then gain insights into what style of content (lists, videos etc.) There are also step-by-step tutorials in the form of the video on the right, or the ‘Prospecting Tutorial’ button in the bottom left corner.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. A multimedia gallery with images and videos. Every business should have a growth strategy.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Most important of all, learn to make interesting videos that tell your brand story.

Digital PR 100

Digital PR System Video Twitter 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

FEBRUARY 22, 2016

Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. PR lesson: Always include original images, video and audio in your content. When you add more than one photo the engagement score jumps to 43% more. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. PR lesson: Always include original images, video and audio in your content. When you add more than one photo the engagement score jumps to 43% more. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Agility PR Solutions

MAY 2, 2021

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on connected TV (CTV).

Video 102

Video Digital PR Measurement Marketing 102

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

The Proactive Report

DECEMBER 22, 2014

SunGard Availability Services, a company that offers cloud computing and disaster recovery services, created a video series based around the holidays. They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. Results: Over 3,000 leads generated in 3 days.

Training 157

Training Video Digital PR Social Media 157

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

5W PR

MARCH 21, 2025

Video content proves particularly effective for feature demonstration. PlayOJO’s launch strategy included detailed walkthrough videos of their no-wagering bonus system, which garnered over 2 million views across social platforms and drove significant early adoption.

Case Study 78

Case Study Measurement Reputation Study 78

The Proactive Report

FEBRUARY 3, 2015

The video has already has almost 2 million views on YouTube. Content Marketing Online PR digital PR likeagirl mcdonalds. Now Dads and family members who care about their daughters, nieces and more are tweeting and Instagramming the hashtag. With over 337,000 mentions, the spot took the lead with social reaction.

Digital PR 100

Digital PR Social Media Media YouTube 100

Waxing UnLyrical

DECEMBER 11, 2013

Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

DECEMBER 3, 2024

Propel is often on my list of recommended tools PR folks should check out. Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson. They have transparent pricing with small, medium and large options. They also offer a free trial.

Software 176

Software Measurement B2B Training 176

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. Some marketing and digital PR strategies for marketing on Youtube: 1. YouTube is an incredibly powerful network. YouTube is a took which marketers should focus on.

YouTube 161

YouTube Strategy Branding Brand 161

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. You can gather all the elements – test, images and video – a reporter would need to cover the story right in your newsroom. Get the Digital PR Tips Newsletter.

Tools 207

Tools Analytics Google Measurement 207

Cision

MAY 29, 2017

Content silos form when you group content by date or type (blog posts, videos, etc.). For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. Content silos are harmful for your overall content marketing since it creates dead ends in your engagement path.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

FEBRUARY 24, 2017

PR peeps take note!). The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months. Source: Forbes.com). Follow me on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience. 8 Create shareable content The best PR campaigns don't just let you observe what is happening, but you also get to share it with people in your network.

Examples 104

Examples How To Product Launch Print 104

The Proactive Report

DECEMBER 17, 2014

Good news and cat videos can be your only intake if that’s your choice. Take a look at the Google year in search video for 2014. Watch the video and see for yourself. Online PR digital PR google online PR' The choice is there. You can choose to filter the things you want.

Google 124

Google Web Digital PR Video 124

5W PR

MARCH 22, 2025

Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. Video content proves particularly effective for sharing adaptive skiing stories. Social media provides an excellent platform for sharing quick updates and visual content.

Strategy 78

Strategy Sports Training Transportation 78

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Ask if you can record them for video uploads, or review the PowerPoint as a possible SlideShare upload. Do they have videos but no YouTube channel? It’s no time to sit back and relax, or be over-confident. Post by Nadia Cakes.

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Proactive Report

JUNE 26, 2017

Watch the video for the full explanation of how and why it works. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Need help with your content strategy and influencer outreach? Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

MARCH 5, 2017

Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Decide on the content.

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Facebook Video Privacy Digital PR 100