The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Analytics 182

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR. Ross: Yes.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digital PR for link building and how to get started with your first campaigns. How is Digital PR Used for Link Building?

Digital PR 62

Digital PR Google SEO Pitching 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

SEPTEMBER 3, 2024

When tech journalist Natt Garun was still editor of The Next Web (now editor of YouTube), he told us, “ …It’s imperative to do your research to make sure you are emailing the right person for what you’re looking for. A writer who writes about “running” may only review running shoes. Jude’s Walk/Run. We just copied it.”

Pitching 126

Pitching How To Digital PR Data 126

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . The plugin is another web call and so it does slow down rendering a bit. Reduce typos with Grammerly. CC BY-SA 2.0 ).

Digital PR 60

Digital PR Tools SEO Web 60

The Proactive Report

APRIL 7, 2022

Traditional marketing and PR skills are still vital, but clients and employers want more. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. We need to know: how to write for the web.

Communications 100

Communications Training Web Analytics 100

The Proactive Report

MAY 12, 2017

You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? Trying to them to link to.

Internal 62

Internal International Digital PR Course 62

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

JANUARY 16, 2024

Feature Highlight: The SERP overlay shows quick metrics for posts as you surf the web, making it a lot easier to uncover posts that are getting a lot of links and shares without needing to leave the SERP. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. from SEO to Web Dev).

Software 151

Software How To SEO System 151

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. There is no better blogger writing about website strategy. Not just websites either; wider web marketing as well. Digital PR. The Seth Godin of UK PR. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Journalism Digital PR 60

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. Although it’s not specified in the article, high-end is in that 75+ range I mentioned above, and it most likely refers to news publications achieved through digital PR. What does it mean for you?

SEO 118

SEO Study Google Data 118

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. SEO (Search Engine Optimization) is an essential skill for PR practitioners. Follow me on Twitter.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

JULY 10, 2024

Reciprocal linking happens very naturally throughout the web. For instance, we link to Ahrefs in a lot of our posts because it is an integral tool for link builders and digital PRs. Vast networks of ABC link exchanges exist on the web. I’m writing an article about [X] and I’d like to include your site. Not exactly.

SEO 117

SEO Guidelines Banking Google 117

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Content marketing involves much more than just writing blogs. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” As I write this, you can see several new trends in the US within the past 24 hours. What Exactly is Newsjacking?

How To 62

How To Pitching Trends Construction 62

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Buzzstream

AUGUST 12, 2024

As you can see below, journalists and PRs in the Cision report use ChatGPT for research. The tool searches the web, gathers relevant information, and summarizes it. For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. PressPal.ai Contact them for pricing.

Tools 62

Tools Pitching Google Digital PR 62

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Noticeable “Write for Us” Pages Just because a site wants to bring together a collection of great writers around the web doesn’t mean it’s spammy. Not so fast. I’m looking at you: Google Sheets guest post sites.)

SEO 62

SEO Google Digital PR Analysis 62