The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. If you need help with your Digital PR strategy give us a call today.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. We'll be sending out the recording to all registrants after the webinar.

SEO 79

SEO Engineering Corporate Web 79

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

Digital PR 88

Digital PR Branding Brand Engineering 88

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. For daily updates on PR and tech trends follow me on Twitter.

Mobile 201

Mobile Strategy Web Consumer 201

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Land them a speaking gig, webinar or podcast opportunity. It’s no time to sit back and relax, or be over-confident. Post by Nadia Cakes. So, what can you do next? You can have something posted almost as fast as you can create it.

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.

Social Media 100

Social Media Technology Media Digital PR 100

The Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.

Social Media 100

Social Media Technology Media Digital PR 100

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

5W PR

NOVEMBER 18, 2024

Create tutorials, webinars, and blog posts to help customers learn how to use the product effectively. Host webinars, meetups, or conferences to unite customers and foster community. Showcase customer success stories to highlight the product’s benefits and inspire others.

Marketing 78

Marketing Knowledge Base Case Study Community 78

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. You set up a webinar and promote it far and wide.

Facebook 171

Facebook Advertising Advertising Social Media 171

Rock the Status Quo

NOVEMBER 19, 2014

It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. Not too shabby for a niche vertical and a couple of hours time, right? A few of them needed minor tweaks or changes to give context, but it was fairly minimal. Content Marketing'

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Sword and the Script

FEBRUARY 23, 2021

Rand Fishkin, who founded Moz, and was one of several co-inventors of DA, agrees : “That’s why digital PR has such amazing (but hard to measure) ROI: getting on podcasts, blogs, news sites, social feeds, webinars, etc. leads to brand signals far more powerful than what links and keywords alone can do.”.

SEO 140

SEO Engineering Google Study 140

Rock the Status Quo

MAY 18, 2015

Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Don’t forget webinars, podcasts & other ONLINE speaking opportunities in your #PR plan!

Publicity 100

Publicity Trade Shows Google Twitter 100

Buzzstream

AUGUST 12, 2020

Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. . Don’t have any?

Digital PR 62

Digital PR Pitching Interviews Writing 62

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. Get the Digital PR Tips Newsletter. 35% of people online have installed ad blockers. They trust reviews and editorial content. Forrester Research). Follow me on Twitter.

Media 0

Media Media Relations LinkedIn Digital PR 0

The Proactive Report

MAY 4, 2015

500 social media use in an SNCR webinar today. Follow me on Twitter for daily Digital PR updates. Nora Ganim-Barnes of the University of Dartmouth. She’s been studying this for five years now and she shared the 2014 stats for Inc.

Social Media 100

Social Media Company Media Study 100

Sword and the Script

APRIL 2, 2024

It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 183

Reddit Software B2B Technology 183

Doctor Spin

FEBRUARY 28, 2025

Webinar signups. Suggesting free webinars is a potential initiator, especially in B2B contexts. Measure and Optimise Tracking and measuring how well the yes ladder works is essential, as is any digital PR strategy. Offering a downloadable resource, such as an ebook or white paper. Social accounts. Free tests.

Strategy 52

Strategy Real Estate eBook Course 52

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

NOVEMBER 14, 2016

Watch this video of a recent webinar I did with them on how to use Sendible in the 10 step strategy. If you want more sophisticated PR analytics look at AirPR. For example Sendible is a great place to start. Their lowest subscription level is $59 a month and it does much more than just the data gathering and analytics.

Data 100

Data Analytics Enterprise Tools 100

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Average content marketers use thirteen different content marketing outlets. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our top picks: PR strategies can vary from organization to organization. Our take on Entrepreneur’s blog: It’s no surprise that Entrepreneur made its way on our list.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JANUARY 21, 2017

Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Whether those are the right clicks and webinar registrants is another story. Looking for a digital PR firm that knows how to measure? First, metrics can be gamed. Just ask your sales development rep (SDR).

Social Media 60

Social Media Crisis Marketing Media 60

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). He is the producer of The Rainmaking Podcast and has produced podcasts since 2009.

Strategy 52

Strategy Insurance Insurance Training 52

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. That’s just a brief summary of how this update can help your organic performance.

Trends 62

Trends SEO Viral Social Media 62

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. We are all ears!

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. Digital PR. Do you think having a background in journalism is necessary to be a good PR? We’ve also spent a lot of time focusing on the outreach element of digital PR. Amanda: So we’ve got 14 now.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 10, 2020

A common mistake many PRs make when starting out in the industry is starting emails with, “Hi [name], I love the article you wrote recently about X so I thought I’d send you this study we went on X.”. Sian also summed this up in the JBH webinar saying, “Give us everything we need to use your piece. This can be an issue for two reasons.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

JANUARY 22, 2025

I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. But I think the massivething is, I got literally, I got sent the other day, Vince, a list of digital PR sites, massive, massive sites where I can buy a link from. In terms of an SEO point of view.

Engineering 62

Engineering SEO How To Google 62

Buzzstream

OCTOBER 31, 2024

Bekki Ramsay, Digital PR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digital PRs. She was full of unique insights and tips for re-pitching your content and digital PR in general. Bekki: Yeah. Yeah, that.

Digital PR 77

Digital PR Pitching Data Instagram 77

5W PR

APRIL 9, 2025

According to a Digital Healthcare Report, 73% of healthcare professionals use digital channels to research new technologies.

Product Launch 78

Product Launch Healthcare How To Mobile 78

Buzzstream

APRIL 9, 2025

So I do a lot of media consultancy got my Substack and I do webinars and things like that on all sort of topics like pitching the media and what makes a news story. And especially if you’re coming from a digital PR perspective and are focused on things like Link and SEO, you can sometimes forget that. And I get that.

Pitching 62

Pitching Journalism Instagram SEO 62