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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

The threat are copyright and ethical issues that arise from the use of AI tools. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

Tools 98
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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. When judging awards now, I can often sense whether or not the individual writing the submission is a knowledgeable practitioner or a novice tasked with throwing something together before the deadline.

Publicity 179
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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

Tell us about your new book and why you decided to write it? Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Writing a book about a fast-moving area of technology has challenges. SW: We’re only beginning to understand AI’s impact on public relations practice.

Software 147
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The ability to simply say, “what are the key takeaways from this document?” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing.

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Using AI in tactical and strategic applications in public relations and management

Wadds Inc.

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105
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McKinsey’s Cautionary Tale for Communicators

PRSay

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person? Voice your concerns — often. Go over people’s heads if you have to.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 272