ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., Workweeks and time zones.

International 147

International Internal Skype Meeting 147

5W PR

MARCH 23, 2025

These standards ensure product quality through consistent manufacturing processes, testing procedures, and documentation requirements. This starts with developing clear internal policies for reviewing all communications materials. PR teams should maintain updated documentation of scientific evidence supporting marketing claims.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

JANUARY 30, 2025

Key SEO elements for modern press releases include: Strategic keyword placement in headlines and first paragraphs Descriptive meta titles and descriptions Alt text for images Internal and external linking Mobile-friendly formatting Schema markup for news articles Major news distribution services like Business Wire and PR Newswire now automatically (..)

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR International Internal Data 62

5W PR

FEBRUARY 14, 2025

Keep these documents accessible to all team members through a shared digital folder. These sessions help team members internalize their roles while identifying gaps in your response plan. Documentation and Legal Protection Small businesses often overlook the importance of documenting crisis communications.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local Internal 101

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. How do you know what’s working? Media Training. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

If your brand is focused on a specific region, that background may carry more weight with a podcast from the same area than with a national or international podcast where people don’t have access to the product or service. Another idea is to search by location. It’s also important to search where your competitors have been featured.

Pitching 350

Pitching Interviews B2B Leadership 350

5W PR

FEBRUARY 24, 2025

Document expected outcomes and establish clear evaluation criteria. According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place. Planning the Drill Start with detailed objectives for each exercise.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . Further, what about PR documents and sharing privileges? Global PR revenue is expected to climb to a record $19.3 Respect cultural and workstyle differences.

Internal 268

Internal International Agency Examples 268

ReimaginePR

APRIL 14, 2020

Significant international and state institutions of the distinct branches are used for the storage area of documents and essential data within a real primamry memory. The bestyrer with the necessary rights confirms a service for the synchronization of documents with a repository of company and business data.

Data 177

Data Newspapers Employee Software 177

Cision

AUGUST 30, 2016

Open that document up and marvel at your smarts! How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research . Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. But avoid rambling about topics that haven’t been approved or discussed internally.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

5W PR

MARCH 18, 2025

Document all protocols in a crisis communication playbook that’s regularly reviewed and updated. Submit required documentation promptly and align public communications with regulatory guidelines. Internal Communication Keep staff informed about public statements and media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The internal and external mantra needs to be: If you see something, say something. But the most far-reaching recent example is that of Susan Fowler.

Corporate 272

Corporate Reputation Employee Policies 272

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Personal stories. Authentic voices.

Conference 98

Conference International Internal Travel 98

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels. Document what worked, what didn’t, and how procedures can improve.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

APRIL 5, 2025

This includes analyzing both internal and external factors that could trigger a crisis. Internal communication proves just as crucial as external messaging during a crisis. Organizations should document lessons learned and integrate them into future crisis management plans.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.

Ethics 95

Ethics Education International Internal 95

Contently - Strategy

OCTOBER 29, 2024

When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms. Adobe Experience Cloud features myriad customer-generated case studies.

B2B 98

B2B Branding Brand Case Study 98

ImPRessions - Crenshaw Communications

MARCH 14, 2019

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. We provide this to clients to share with their internal teams. But do you need a press release for your announcement?

SEO 204

SEO Writing Advertising Advertising 204

PRSay

JULY 30, 2020

Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. See if you can schedule a Zoom call to talk about what campus is like, or what opportunities you might have to intern with them in the future. Splice up the content for social media. Or, just utilize TikTok.

Branding 197

Branding Brand Local Interviews 197

Prowly

FEBRUARY 20, 2025

RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals. Target audience In the case of internal communication plans, this is self-explanatory.

Writing 104

Writing Communications How To Internal 104

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Download Is Your IR Site a Security Liability?

Financial 162

Financial Web Banking Internal 162

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Finally, ChatGPT can be an excellent tool for internal communication and collaboration. The model can be used to create meeting agendas, summaries, and other internal documents, which can help keep teams on track and streamline communication across different departments.

Crisis Management 170

Crisis Management Exercises Crisis Training 170

5W PR

MARCH 5, 2025

Creating Your Response Framework Successful crisis management requires both preparation and flexibility.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

International 78

International Internal Communications Employee 78

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In the overall study, just 16% of respondents said they publish content on a daily basis – yet those with a documented strategy were about seven percentage points higher (23%).

Content Marketing 145

Content Marketing Study Marketing Survey 145

Stephen Waddington

AUGUST 13, 2019

It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. PRWeek Strategic Internal Communications conference I’ll be speaking about the challenge of communicating with internal audiences about AI at the PRWeek Strategic Internal Communications conference in London on 6 December.

International 84

International Internal Ethics Communications 84

ImPRessions - Crenshaw Communications

JULY 26, 2022

In a similar vein, if you’re not storing documents on a company server, use cloud storage and above all, make sure you can tap reliable backup technologies like a mobile hotspot in case of Wi-Fi failure or even a small chromebook in the event your laptop crashes.

How To 309

How To Meeting Travel Employee 309

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Internally, get company-wide buy-in before the public announcement. This is especially important if you have a sizeable marketing and PR team, as it will set the tone for what is allowed regarding identity and marketing messaging. Informative?

Corporate 270

Corporate Branding Brand Guidelines 270