PRSay

OCTOBER 15, 2020

You can then offer more detailed documents to support those points. Brian Stephens is the CEO and co-founder of Caissa Public Strategy , which has a dynamic portfolio of successful complex communications projects — from building issues campaigns and product launches to diffusing controversial crises and managing and growing reputations.

Product Launch 167

Product Launch Radio Employee Consumer 167

5W PR

MAY 30, 2024

Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits.

Technology 78

Technology Product Launch Construction YouTube 78

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. If pitching in the U.S. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. You can share relevant company information with them like product launches, events in their communities, and important updates.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. Document your brand guidelines to make it easy for the entire team to collaborate.

Brand 80

Brand Branding How To Guidelines 80