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Six Content Marketing Mistakes to Avoid in 2018

Cision

Not Having a Documented Content Strategy. When it comes to content marketing mistakes, it’s easy to focus on tactics, but the number one content marketing mistake by far is not having a documented strategy. In fact, the study found that 60 percent of businesses with a documented strategy will get results.

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Four Ways to Streamline the Pitching Process

Cision

broadcast, online, print, etc.). As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. Role (exact job titles). Media type (e.g., Recent content (e.g.,

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21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Printed and digital materials: sales collateral. This is especially important if you have a sizeable marketing and PR team, as it will set the tone for what is allowed regarding identity and marketing messaging. Informative? business cards.

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Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

The study documents an average of 206 pieces of media coverage for the high-fundraising businesses, as compared to 176 pieces for those with a “medium” increase in funds raised and only 146 pieces of coverage for companies that saw the lowest delta between funds raised between Series A and Series B. More media, more money.

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What You Need to Know About Media Relations Today

PRSay

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand.

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How to Self-Publish Your Content Cheap and Quick

Cision

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price.

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