Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Views, Unique Visitors, Repeat Visitors.

Measurement 0

Measurement Media B2C B2B 0

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. Document expected outcomes and establish clear evaluation criteria. The simulation should progress naturally, introducing new challenges and complications that test the team’s ability to adapt and respond.

Crisis 78

Crisis Crisis Management Technology Exercises 78

PR in High Definition

AUGUST 28, 2024

” I don’t even remember in what context, although I can say almost for certain that it wasn’t anything to do with putting together a PR brief document! The quality of these brief documents varies greatly, and it’s a big discussion point in the PR agency world currently.

Agency 62

Agency Measurement Strategy Education 62

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. In technology PR, it can be challenging to explain technical issues or products to a general audience. Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Wadds Inc.

NOVEMBER 23, 2024

Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Here, ChatGPT is trained on an organisation’s body of knowledge, such as corporate documents and web content. The promise of democratising knowledge and skills can only be good for practice.

Corporate 111

Corporate Publicity Communications Enterprise 111

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the journalist in question. . But an interview isn’t a story until it’s posted.

Interviews 309

Interviews Product Launch Radio Media Training 309

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Document these expectations in formal agreements and provide influencers with compliance training before campaigns begin. Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers.

Marketing 78

Marketing Financial Case Study Education 78

Bianchi Biz Blog

OCTOBER 28, 2024

Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. Strategic planning and developing documents. In summary, the business environment in Mexico presents a unique blend of challenges and opportunities.

Marketing 101

Marketing Crisis Local International 101

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology. What’s more, the technology we are using isn’t easy to use.

Employee 94

Employee Technology Communications Corporate 94

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Showcase your product with visuals . Tell customer stories.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

OCTOBER 3, 2016

By accurately documenting the percentage of positive, negative and neutral conversations associated with your brand, you can identify whether your messages are resonating (positive), opportunities to resolve an issue that might be affecting prospects or clients (negative) and generally just if audiences are talking about you (neutral).

Software 0

Software Comparison Media System 0

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Requirements. About Onclusive.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

MAY 10, 2018

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. 1– Technological Curiosity. ” #2–In-Depth Market Research.

Storytelling 230

Storytelling Technology Tools Infographics 230

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

ReimaginePR

APRIL 14, 2020

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. The bestyrer with the necessary rights confirms a service for the synchronization of documents with a repository of company and business data.

Data 177

Data Newspapers Employee Software 177

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Show transparency.

Reputation 305

Reputation Privacy Data Advertising 305

Agility PR Solutions

APRIL 13, 2022

Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden. Here are five ways you can use technology to improve your […].

Technology 154

Technology Company Branding Brand 154

Cision

JUNE 8, 2017

As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. This document will be your lifesaver and will keep the PR process rolling smoothly.

Pitching 225

Pitching Print Conference Local 225

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Improved technology is on the wish list, as well. Using data & technology to support your business case. What is a business case?

Resources 195

Resources Technology Data Measurement 195

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 158

Software Pitching SEO Tools 158

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. Luckily, we use Google Documents for everything , so I’m able to access my Outlook account via my home computer and mobile, and Slack has been helpful in allowing me to chat with coworkers throughout the day to ask questions.

Policies 250

Policies Mobile Agency Google 250

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. They also offer lots of opportunity for tech PR teams. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

JULY 26, 2022

Invest in the best technology, leading with Wi-Fi . In a similar vein, if you’re not storing documents on a company server, use cloud storage and above all, make sure you can tap reliable backup technologies like a mobile hotspot in case of Wi-Fi failure or even a small chromebook in the event your laptop crashes.

How To 309

How To Meeting Travel Employee 309

5W PR

MARCH 12, 2025

Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Brand Branding Ethics 78

Agility PR Solutions

JANUARY 16, 2022

Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business’s technological needs. The IT strategy is a detailed set of documents […]. What is an IT strategy?

Strategy 147

Strategy Technology Trends Publicity 147

Flack's Revenge

JUNE 25, 2019

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. You need AI and machine learning to turn this hot mess of documents, including poorly scanned documents, faxes, PDFs and handwriting, into actionable info in a cost-effective way.

Insurance 149

Insurance Insurance Meeting Technology 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. The well- documented trend toward individualized marketing using the ABM model demands more tailored content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Keep an open mind .

How To 301

How To Writing Tools Energy 301

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. What is going to be useful, interesting or exciting to them?

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. Yet it’s better for the executive to pause as he or she shares information, particularly when it comes to technology stories. Even with advance preparation, executives can fumble or leave opportunities on the table.

Interviews 251

Interviews Media Television Media Training 251