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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This goes hand in hand with treating employees well – and it’s the sort of perception that’s formed over time. Need an extra pair of hands?

B2B 179
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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. Gone are the days when business success was measured solely by profitability.

Analysis 397
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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

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Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Here’s a preview (you can click the below image to download the.pdf version of this document): Remember! Download your copy of our issues management response flow chart. So, if you’re interested in using the issues management response flow chart that our team has created, simply download it by clicking the below link.

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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner.

Strategy 418
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5 Tips for Successfully Launching an Employee Communications App

PRSay

An app will absolutely help you drive employee engagement, yet only if you put in the time and effort to set this communications channel up for success. Here are five tips to help you successfully launch an employee communications app. Make sure you build your app around access to the portals that are most important to your employees.

Employee 128
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4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122