Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect? Getting Started PR Updates'

Infographics 81

Infographics SEO eBook Google 81

The Proactive Report

DECEMBER 24, 2014

percent download and use apps. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' According to The Online Publishers Association, this is what they’re doing on their mobile devices: 99.5 percent access content/information. access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

NOVEMBER 25, 2014

It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated. Guess what groups do not download gated content? Gated Content Doesn’t Go Viral.

Viral 123

Viral Infographics Web Content Marketing 123

The Proactive Report

JANUARY 28, 2015

DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR' 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015.

Infographics 100

Infographics Content Marketing Digital PR Study 100

Presspage

JANUARY 21, 2025

5 free press release templates - Download 1. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Include multimedia like videos, high-quality images, and downloadable documents to make your newsroom a go-to resource for journalists, investors, and other stakeholders.

Writing 78

Writing How To Product Launch Crisis 78

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 137

B2B Mobile Content Marketing SEO 137

Critical Mention

JUNE 4, 2019

Video marketing has become the frontrunner of online content. Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. In the past couple of years, a multitude of video marketing programs have popped up in the market.

Video 60

Video Marketing YouTube Infographics 60

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

NOVEMBER 24, 2015

While the debate hasn’t made it to the courts, the discussion between Facebook and Green shows how the nature factor may grow more complicated as we continue to increase the use of video in marketing efforts. This can be seen with the recent Twitter joke debacle Conan O’Brien’s team got themselves into earlier this summer.

Examples 120

Examples Viral YouTube Infographics 120

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. WebpageFX predicts that by next year, 90% of online content will be video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Keep marketing emails short and sweet. Email marketing copy needs to be brief, persuasive and direct. Why did they buy from us?

Strategy 120

Strategy How To Data Infographics 120

PR for Anyone

JULY 27, 2024

Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics.

Media 130

Media Pitching Local Training 130

Sword and the Script

APRIL 26, 2022

For those in B2B marketing , that means they want those pieces to count. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. The survey had insight here too. It asked respondents which content formats they found most valuable in researching B2B purchases.

B2B 99

B2B Case Study Survey eBook 99

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. If your online marketing isn’t designed to drive traffic, you have a problem. It takes you from an average marketer to a GREAT one.

Measurement 100

Measurement Analytics Google SEO 100

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. Blog posts into eBooks.

eBook 143

eBook YouTube Video Social Media 143

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. How to Fix Your Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. They are gifted contributors to our marketing and PR teams. Conversations may uncover that an idea needs a slightly different approach or is better suited for a different marketing channel. Download our free Buyer 2.0 Assemble complementary talent.

Creativity 74

Creativity Marketing Storytelling Analytics 74

The Proactive Report

JANUARY 25, 2017

60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. DOWNLOAD THE INFOGRAPHIC Need help? People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) The Need to Build Trust.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

FEBRUARY 2, 2017

60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. DOWNLOAD THE INFOGRAPHIC. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Building Trust.

System 100

System Training Engineering Employee 100

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. Make That Multimedia Download-able.

Infographics 70

Infographics Comparison Energy Video 70

ISEBOX

DECEMBER 2, 2015

Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. Be sure to check out ISEBOX’s multimedia communications content platform, which includes the ability for journalists to download or embed your HD video. 12% Traffic Increase.

Infographics 70

Infographics Video Data Mobile 70

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%. Last click: 27%.

B2B 69

B2B Study Marketing Survey 69

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 79

Marketing Publicity Survey Study 79

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 137

eBook Product Launch Software Internal 137

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Image After – A pretty straightforward site for downloading public domain images and vectors.

Engineering 120

Engineering Creativity Google Community 120

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. If your business is serious about a specific geographical market, it should make a statement by taking its potential audiences seriously. Serve them well. Make or buy?

Local 89

Local SEO Engineering Web 89

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. About Simon Bossick.

Measurement 75

Measurement How To B2C Infographics 75

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).

Google 113

Google Guidelines Web B2C 113

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago.

Content Marketing 48

Content Marketing How To Marketing Infographics 48