Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. You can download a copy from the Vuelio website. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197

Publicity Government Corporate Financial 197

Cision

OCTOBER 31, 2017

Download our white paper. Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Your internal experts know what real impact looks like, let them tell you what’s true. It isn’t what you know to be true it is what you can prove.

Measurement 222

Measurement System Data Analysis 222

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PRSay

MARCH 7, 2019

” You may think the social feed in your app is useful, and eventually your employees will too, but the compelling reason for them to download your app is because they can now easily access information that’s important to them (personally and in their jobs — i.e. their schedules, paycheck stubs and benefits information).

Employee 128

Employee Communications Mobile International 128

PRSay

DECEMBER 3, 2020

“Now that I’ve crossed APR off my bucket list, I feel like a pro,” said Vela-Williamson, explaining that the APR process makes her feel like she has earned her place at “the leadership table” while adding confidence that her work can be trusted. The assessment tests internet download and upload speeds. Ann Peru Knabe, Ph.D.,

Study 158

Study Public Affairs Course International 158

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Calenderize a content schedule – but be flexible.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Podcasts are a fast growing trend in terms of content creation.

Leadership 62

Leadership Exercises Trends YouTube 62

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign?

Measurement 137

Measurement B2B Google Financial 137

Stephen Waddington

NOVEMBER 11, 2020

You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. Communication Capabilities 1. Let me know.

Tools 115

Tools Publicity Google Ethics 115

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 151

Survey Communications Measurement International 151

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Whenever we begin a PR engagement, we always ask for everything leadership has written so we can cull some very usable content from what already exists.

Company 120

Company Guidelines Leadership Financial 120

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Then, download the Moz toolbar (if you don’t already have it) and turn it on. But many will consider linking to a piece of thought leadership on your site that the executive authored.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Report back to leadership. Share on social media.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Social media platforms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Stephen Waddington

APRIL 24, 2018

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. To build and enhance organisational reputation 7. To provide contextual intelligence Professional Capabilities (those expected of any professional) 8. unsplash-logo Joanna Kosinska

Education 95

Education Ethics Resources Software 95

Stephen Waddington

OCTOBER 14, 2019

Follow this link to download a free copy of the book. The Velvet Ghetto revisited A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s a multi-author project led by Dr Martina Topi?

Leadership 89

Leadership Study Journalism Education 89

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It celebrates cultural diversity through traditional music, dance, and crafts, attracting both local and international visitors.

Marketing 101

Marketing Tourism Local Government 101

Buzzstream

MARCH 19, 2025

What kind of tools do you use for finding this podcast and then, you know, I, cause I do Again, I’m trying to build my podcast at the same time as I’m trying to build my own thought leadership and yeah, there’s so many tools out there. Let’s say you are generating 500 downloads an episode. Doug: Awesome.

Pitching 71

Pitching How To YouTube Tools 71

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

Sword and the Script

JUNE 9, 2020

Send it around internally. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business. .; Repurpose it.

Media Relations 125

Media Relations Media Survey Pitching 125

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 90

Crisis International Internal Conference 90

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Corporate 107

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Internally, a quick scan of the digital presence of your executives, board members and shareholders can reveal untapped opportunity.

Video 119

Video Communications Strategy Product Launch 119

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Marketing 100

Marketing Radio Automotive Television 100

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. They also launched the “ MD Market Watch ” podcast, which was downloaded over 1300 times in those first 6 weeks.

Financial 115

Financial Strategy Government Leadership 115

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Marketing automation platforms like Marketo track click-through rates on email campaigns, number of downloads for content offers, landing page conversion rates and much more. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 146

Data How To Storytelling Analytics 146

Sword and the Script

MAY 4, 2021

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness.

Tools 103

Tools Survey Pitching Analytics 103

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

AUGUST 6, 2024

The number of downloads nearly doubled in just a few hours after posting about it for the first time. It’s often an assistant account executive or an intern. The repeated changes in both equity owners and executive leadership have compounded the issues because leadership changes come with GTM stutter steps. Chowing down.

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

OCTOBER 15, 2024

This is worth mentioning because Microsoft products have broad adoption in PR – and not just external communications but internal and employee communications too. That matters if you are using any of the many tools Microsoft has for internal comms. I couldn’t agree more. These things make me very cautious about the company.

Report 142

Report Marketing Analysis Tools 142

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve.

Survey 165

Survey Measurement System Education 165

Sword and the Script

MAY 14, 2024

Indeed, I’ve seen several new job requisitions of interest to communicators: partner communications and internal communications. click image for higher resolution) * * * The Spring 2024 edition of The CMO Survey is freely available for download. The survey polled 292 marketing leaders.

Survey 106

Survey B2B Marketing Software 106

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. Demonstrate your value through thought leadership and engaging multimedia content. Download it now and learn how to execute a better balance across earned, paid and owned media channels. They’re potential influencers and advocates, as well.

Marketing 120

Marketing Financial Analytics Strategy 120

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And it’s not just a tool, but a significant resource center as well, that helps you understand the taxonomy, gives you a ton of supporting materials, downloads… you name it, it’s there. It’s unbelievable.

Internal 40

Internal International Measurement Banking 40

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Action 1: Listen to Your Staff and Foster Staff Pride.

Reputation 78

Reputation Insurance Insurance Employee 78