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There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?
This ebook is an introduction to the basics for running a newsroom for international audiences. In talking to our clients, we have selected four interesting topics: Part 1 - Searching for El Dorado Making your newsroom findable and accessible for international audiences. Part 3 - When it comes to content… Go local!
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.
Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.
David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.
For more in-depth information, grab your copy of the study by downloading here. . However, the innovative study we released at the 2019 PRSA International Conference provides data-backed evidence of best practices that professionals can follow to boost news release performance with multimedia. Don’t underestimate the power of timing.
Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.
In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.
Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.
Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.
Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have.
Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. So do this, download the blueprint.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.
Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.
Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Instead, play an active role in getting the most out of the coverage. Share on social media.
Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Highlight cultural authenticity and respect local customs. Customize marketing strategies to cater to varied preferences and values.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.
For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. You can read more about this analysis by downloading the free report Major League Insights into Baseball’s Social Media Fans.
It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. An internal or external subject matter expert who specializes in your tour’s topic. Your Spokesperson. An A-list celebrity.
We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%
We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” We consider 30 percent downloads a success traditionally, but this one had over 55 percent actual downloads!". ” It''s a popular topic among our small business owner audience.
You can download your free copy here. We can’t promise you’ll feel like you’re in the CIA, but you can use the platform to discover new insights both internally and externally, including potential business prospects or mergers. Local Business Prospects and Networking Opportunities. What can you discover, exactly? Company Hires.
We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences.
Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Download our complete webinar white paper today.
Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.
Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.
Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? “Since I couldn’t find an existing calendar, how about we get one started?
What’s clear from the Chicken Twitter Wars is: Popeyes' internal team knew its brand tone and social media protocols in advance, and were ready to respond like lightning when a social media opportunity arose. #3 3 – Let Go of Control on Social (Within Reason).
We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things.
A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Also, not providing relevant images or including a link to download them upfront can be frustrating. And before that, I was an English and Journalism student at Bowling Green State University.
By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories. I consider that the start of my professional career (even though I considered myself a journalist long before then).
Updates could be purchased by buying a new version or downloading updates from the company website. Unfortunately apps still require to be installed and updated locally, and that uses up storage on your device. They are the link between the customer and internal departments, mostly development.
In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. How to Optimize your Newsroom for International Audiences Part 4 of 6.
For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper?
The GEM is founded on the belief that corporate transparency on ESG is the foundation for solving local, regional, and global sustainability problems and building trust with world leaders. The GEM is an international partnership between cometis and KOHORTEN (Germany), Currie (Australia) and Xenophon Strategies (USA). The post U.S.
To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. Once you’ve answered the first question, you can begin to consider the specifics of your international distribution. Do you need time to review translations internally?
KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations. Based in Washington, DC, she’s worked with the U.S.
We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?
If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Time zone, which will localize tools like email sends, social media messages, and reporting. Download your HubSpot Activation GamePlan here.
Backlinks achieved through city studies not only help raise overall site authority, but through strategic targeting and internal linking, you can also help boost ranking to your site’s priority pages. If you can’t download a CSV file from the website, you can manually compile it. Look at social media. Try a Google Search.
We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. When I’ve attending international events with other IABC leaders, it seems to be a trend among all chapters from around the country.
During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.
The song is available to download here , is available on all other music streaming platforms, and the accompanying music video launches this Thursday on YouTube! Summer of Song. Victoria has always been in love with — and ridiculously talented at — opera singing, and she is dipping her toes back in after a two year hiatus.
Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. The Headline Grabber tool was developed internally at Distinctly.
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