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The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. Need an extra pair of hands? Sword and the Script Media can help with B2B marketing, PR and social media.
For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation. Updating media interview best practices. Updated software also helps.).
Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What’s your goal for this interview? What should you say?
But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny.
Once ‘matched’ a chat will open and you can work together to set up that interview. You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. . Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Self explanatory.
Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. And as with anything, practice makes perfect!
While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?
Include a link where followers can download the full reports that will hopefully generate more biz leads! . In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Tell customer stories.
The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. The full report is available for download here – Brand & Demand: Marketing’s Great Love Story. The sample was about evenly split between B2B and B2C.
The series attracted millions of downloads and significant media attention. This approach demonstrated how brands can use podcasts to address challenges while maintaining transparency and building consumer trust. Technical Production and Quality Standards Professional audio quality remains non-negotiable for branded podcasts.
DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in!
One of my first interviews was in Examiner.com. 3StepstoPRSuccess.com and download your no cost guide with more details on this process. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. For more information, go to www.3StepstoPRSuccess.com
At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Then, a peer recommended SumAll, after a lengthy Facebook discussion.
Each week, Melissa Agnes, president and co-founder of Agnes + Day and internationally recognized crisis expert, will interview crisis management leaders from around the globe. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Subscribe on iTunes. Subscribe on Stitcher. Subscribe via the blog.
Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.
Their perspective was featured through an interview with Ad Age and coverage in The Current. Download our ebook to learn about the core principles of ethical newsjacking, self-assessment to determine readiness, and proven strategies to achieve success by responding to breaking news.
5 free press release templates - Download 1. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.
Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” If you like this tip and you’d like to learn more check out our free download. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. ” Newsjacking.
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.
When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic.
If you like this, you’d like to learn more about connecting with influencers or building your brand or landing in the media, download our free blueprint at CaptivateandCashin.com/Blueprint. There’s no cost to download it. So, download that. See what you find and let me know what you decide.
We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook. Podcast measurement is easy because you can go by the numbers.
There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. We knew it was a long interview process. Then, it’s up to each of us to use the word in our daily conversations. The New York Times online has a Word of the Day program.
To learn more, download the full whitepaper here. . Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. A little planning and proper strategy can go a long way toward developing an effective PR strategy.
Business & Finance Magazine – In-depth coverage of corporate news, executive interviews, and industry analysis. For more statistics on Ireland and to download the author’s full bio and market report, click here. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small.
Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips. E-books and Whitepapers: Offer in-depth guides on PR topics that potential clients can download in exchange for their contact information.
If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Interviews Inbound Marketing SEO' Clint is co-founder of ThinkSEM , a Roseville, Minn.-based
This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews.
Other particularly egregious subject lines in an email pitch might include: Anything beginning with “re:” or “fwd:” “Press release” “Interview opportunity” Contently published a round-up of valuable advice from reporters on the subject of subject lines. percent of the time. Conclusion.
We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. Hopefully not too dumb ; or overdone ).
We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. Hopefully not too dumb ; or overdone ).
But digital platform Konbini is coming in full force, as people can watch short informative videos and interviews on all kinds of topics on their phones or tablets, directly on their social media platforms. For more statistics on France and to download the author’s full bio and market report, click here.
In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption.
For “deals” shopping app Retale, we’ve made media noise each time we hit a downloads goal. Adopt a formal interview process. Another way we’ve worked with clients to draw out good intel for PR purposes is through a formal interviewing process. Make the most of media monitoring.
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.
All three reports are based on interviews with corporate communications practitioners from large international companies and senior public relations agency practitioners.
Remote voice and video communication are critical to PR work, from client meetings to media interviews. UberConference allows for easy connections without pin codes and app downloads, and can be integrated with tools like Slack and LinkedIn. UberConference. Every PR agency needs a versatile solution for meetings.
Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. Download it for free HERE. You get real data by talking to your sales or customer-relations teams – the folks who interact with your customers on a regular basis. And don’t just talk to your satisfied customers.
They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring. Q: What advice do you give B2B companies when they’re defining lead-generation strategies? SCHEDULE A DEMO.
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".
Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives. Read the whole story on how Cision meets the NALA’s needs!
Then, download the Moz toolbar (if you don’t already have it) and turn it on. While at the conference, I’m going to do several media interviews that link to that original blog post. Next, go to Open Site Explorer and type in the URL of your website. Just like any search you do, there will be 10 websites that come up on the first page.
And if they aren’t top 1%, he doesn’t do the interview. Let’s say you are generating 500 downloads an episode. Downloads is only one way to measure a podcast. And now I’m talking downloads. We’re getting 25, 50 downloads, perhaps. And I was okay. I’m not there. Doug: Awesome.
The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. You can download a copy here: Outlook for B2B Marketing: A Market in Transformation. Do you need help with B2B tech marketing and PR?
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