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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. Need an extra pair of hands? Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 179
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PR Tips For Virtual Media Trainings

ImPRessions - Crenshaw Communications

For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation. Updating media interview best practices. Updated software also helps.).

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How to Come Up With Sound Bites for an Interview

Cision

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What’s your goal for this interview? What should you say?

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny.

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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Once ‘matched’ a chat will open and you can work together to set up that interview. You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. . Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Self explanatory.

Mobile 306
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5 Tips for a Successful Podcast Interview

Bianchi Biz Blog

Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. And as with anything, practice makes perfect!

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Developing your content strategy to become a trusted expert

Onclusive

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418