Sword and the Script

SEPTEMBER 3, 2024

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

Social Media 165

Social Media Study B2B Media 165

Onclusive

APRIL 21, 2020

Bridging the gap between earned media content and actual business outcomes, PR Attribution measures how many people, after having read a piece of content about your brand, eventually visit your website and which actions they take — including pages visited, content downloaded, sign-ups, sales, and revenue.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Bridging the gap between earned media content and actual business outcomes, PR Attribution measures how many people, after having read a piece of content about your brand, eventually visit your website and which actions they take — including pages visited, content downloaded, sign-ups, sales, and revenue.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

We look at podcasts as a powerful tool for communicating thought leadership by client executives, especially on key topics like building a business culture, management, marketing differentiation, and the like. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Brands should actively seek newsjacking opportunities, leveraging them to establish thought leadership and foster meaningful connections with their audience in today’s media landscape.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers.

Strategy 287

Strategy Media Measurement Product Launch 287

Marketwired

MARCH 3, 2016

It’s also an app that you should be downloading now. This, in turn, helps to really expand and enhance your thought-leadership. Take a moment to look at Blab and see how your thought-leadership capabilities can soar. What makes Blab that much better than a Facebook video or Snapchat?

Leadership 116

Leadership YouTube Video Instagram 116

Melissa Agnes

FEBRUARY 22, 2015

This episode of The Crisis Intelligence Podcast discusses: How to convey leadership immediately upon walking into a room – or up to a podium. What it is about your voice that you absolutely need to master, that is, if you’re serious about leadership. and how they impact crisis leadership.

Leadership 113

Leadership Crisis Crisis Management Training 113

Onclusive

AUGUST 16, 2021

Download this whitepaper to read about: Setting the right earned media objectives for your brand Developing your content strategy with thought leadership in mind Implementing a comprehensive content distribution plan Earned media measurement & strategy success stories Measuring KPIs that matter & optimize your strategy.

Measurement 195

Measurement Strategy Media Leadership 195

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

5W PR

FEBRUARY 15, 2025

This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership. The series attracted millions of downloads and significant media attention. Poor sound quality can damage brand perception and listener retention.

Brand 78

Brand Branding Storytelling Exercises 78

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

FEBRUARY 8, 2021

However, all too often there is a disconnect between executive leadership and communications departments. Strategic communications holds the keys to your biggest brand asset—your corporate reputation. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts.

Communications 195

Communications Corporate Leadership Reputation 195

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 156

Google Course Survey YouTube 156

Melissa Agnes

APRIL 9, 2018

These three groups are: The leadership team. Your scenario-specific assessment groups are responsible for assessing the initial potential impact of a given situation, and determining whether it needs to be escalated to the crisis management team, i.e.: the responsible and leadership teams. Click here to download this resource.

Resources 180

Resources Crisis Management Crisis Government 180

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in!

Trends 104

Trends Reddit Pitching Data 104

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Reputation Us

DECEMBER 19, 2024

Click HERE to download entire report. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation.

Reputation 60

Reputation Ethics Employee Government 60

Presspage

JANUARY 21, 2025

5 free press release templates - Download 1. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

Cision

MAY 17, 2017

If the e-book can tie into past blog posts, you could then add a call to action at the end of those posts to encourage people to download the e-book for more in-depth information. You’ll establish your thought leadership on a topic, and boost whatever your marketing goal is. Images: Pexels 1 , 2 , 3. appeared first on Cision.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations.

Infographics 246

Infographics Ethics Video Social Media 246

Cision

JUNE 1, 2017

When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? Do they read or watch or listen to it once it’s been downloaded? If you have a formalized owned media plan, you’re likely distributing content through email marketing.

Measurement 200

Measurement Analytics Google Data 200

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook.

Energy 190

Energy Mobile Community Measurement 190

5W PR

FEBRUARY 5, 2025

They provide permanent homes for your thought leadership and allow you to address customer questions and concerns in depth. While pageviews and download numbers provide basic insight, focus on engagement metrics like time on page, completion rates, and conversion actions.

Branding 78

Branding Brand Media Journalism 78

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. . A little planning and proper strategy can go a long way toward developing an effective PR strategy.

How To 221

How To Media Training Financial Storytelling 221

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. By understanding the effectiveness of your efforts, you can make data-driven decisions moving forward and provide leadership with what they want to see, including the gold-standard goal for executives: Return on Investment. What PR Attribution brings to the table.

Tools 170

Tools eBook System Trends 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

OCTOBER 31, 2017

Download our white paper. Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. This isn’t just a problem for the PR industry, all business activities face the same struggle. It isn’t what you know to be true it is what you can prove.

Measurement 222

Measurement System Data Analysis 222

Cision

AUGUST 28, 2017

Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Download our Quick and Easy Guide to Sharing Your Press Release With the World. “You want to include a snappy header, but you can’t leave readers in a state of mystery. Use a colon to transition from artful to exposition in a short space.

Writing 258

Writing Newspapers Retail Groups 258

PRSay

NOVEMBER 9, 2022

Mastodon’s mobile app was downloaded 750,000 times between Oct. Quartz reports that was 53 times more Mastodon downloads than during the previous 11-day period, when the app was downloaded 14,000 times. As a result, Mastodon , a lesser-known rival, has received a big boost. 28 and Nov. Mastodon now has 4.5

Communications 165

Communications Twitter Software Mobile 165

Onclusive

MARCH 4, 2021

If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. There are many metrics that can be used, but that doesn’t mean they should be used. Find metrics that are qualitative, in addition to quantitative.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Stephen Waddington

MAY 4, 2021

You can download a copy from the Vuelio website. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197

Publicity Government Corporate Financial 197

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156