Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. At the onset, that question seems daunting.

Measurement 195

Measurement Data Reputation Storytelling 195

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy provided astute commentary on the implications of Nielsen’s decision.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. What is PR Attribution ? Research methodology. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. KPI: 1,000 downloads What was so good about the campaign? How did you measure the effectiveness of the campaign?

Measurement 137

Measurement B2B Google Financial 137

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership.

Brand 78

Brand Branding Storytelling Exercises 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

We look at podcasts as a powerful tool for communicating thought leadership by client executives, especially on key topics like building a business culture, management, marketing differentiation, and the like. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

FEBRUARY 8, 2021

However, all too often there is a disconnect between executive leadership and communications departments. Strategic communications holds the keys to your biggest brand asset—your corporate reputation. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts.

Communications 195

Communications Corporate Leadership Reputation 195

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Download our white paper. Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Too much measurement is better than too little. Integration with the business.

Measurement 222

Measurement System Data Analysis 222

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads.

Energy 190

Energy Mobile Community Measurement 190

5W PR

FEBRUARY 5, 2025

They provide permanent homes for your thought leadership and allow you to address customer questions and concerns in depth. Measuring Success and Scaling Impact Track metrics that matter for your business goals. Start small, measure what works, and scale your successful efforts.

Brand 78

Brand Branding Media Journalism 78

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Trends 170

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! Were all human, after all.

Trends 104

Trends Reddit Pitching Data 104

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

OCTOBER 16, 2024

Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results. She emphasized that organizations increasingly use data to make decisions at every level.

Technology 109

Technology Trends Banking Newspapers 109

Presspage

JANUARY 21, 2025

5 free press release templates - Download 1. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Decide on metrics IN ADVANCE At the beginning of a particular campaign or new client relationship, sit down and decide how youll measure success based on objectives. Are you creating a thought leadership program? Can you create a downloadable e-book?

Analytics 59

Analytics Measurement Data Software 59

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ?

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Social media platforms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 72

Measurement Media B2C B2B 72

Onclusive

NOVEMBER 10, 2021

You may want to create or download a template to record the information so that as you repeat the process, you can compare and contrast apples to apples over time. Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 151

Survey Communications Measurement Internal 151

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Next, go to Open Site Explorer and type in the URL of your website.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. And much more. Not just a look backwards.

Handbook 87

Handbook Measurement Analysis Local 87

Buzzstream

MARCH 19, 2025

Yeah, that’s one of the tools that you can use to measure and it’s free. What kind of tools do you use for finding this podcast and then, you know, I, cause I do Again, I’m trying to build my podcast at the same time as I’m trying to build my own thought leadership and yeah, there’s so many tools out there.

Pitching 71

Pitching How To YouTube Tools 71

Melissa Agnes

FEBRUARY 15, 2015

In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. How BBC measured success. Download this file (right-click and choose “save as”). In 2014, Ebola spread quickly throughout West Africa. And they did.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Marketing automation platforms like Marketo track click-through rates on email campaigns, number of downloads for content offers, landing page conversion rates and much more.

Data 146

Data How To Storytelling Analytics 146