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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331
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Why Social Shares Are Key to Pitching Media

Cision

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. To Your Publicity Success!!!

Pitching 319
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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

Top 3 advice for foreign companies to navigate the media and communications environment in Mexico It is important to understand the culture, values, and sensitivities of the Mexican market and adjust communication strategies to be relevant to the local audiences. Building strong relationships with local media and opinion leaders.

Marketing 101
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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. What better audience to capture?

Trends 319
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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. . Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. . Self explanatory.

Mobile 306
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Developing your content strategy to become a trusted expert

Onclusive

Another effective strategy is localizing your content. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels.

Strategy 418
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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.