Cision

NOVEMBER 7, 2017

While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

Measurement 0

Measurement Media B2C B2B 0

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment.

Technology 149

Technology Study Communications Survey 149

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 191

B2B Leadership Marketing Software 191

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today.

Radio 83

Radio Sports Marketing Local 83

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps.

Travel 120

Travel Technology Airlines Wireless 120

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . Self explanatory.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

JULY 25, 2017

81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. How else will marketing and PR be affected? What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Not every sector is exciting or accessible, especially in B2B technology.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Include a link where followers can download the full reports that will hopefully generate more biz leads! .

Instagram 333

Instagram B2B B2C Case Study 333

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

Shift Communications

DECEMBER 9, 2014

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so. Looking good. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point?

SEO 164

SEO Content Marketing Marketing Software 164

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented. This regional data is shared to help guide marketing plans.

Media 195

Media Software Analytics Measurement 195

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. As each new entrant comes on the market, there is skepticism.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. UberConference allows for easy connections without pin codes and app downloads, and can be integrated with tools like Slack and LinkedIn. An SMB can conduct market research with unlimited survey questions at a reasonable cost.

Tools 108

Tools SMB Survey Software 108

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Today, top-level executives are looking for integrated marketing communications measurement. The answer is simpler than one might think.

Measurement 195

Measurement Data Social Media Analysis 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. PR is an investment of not just a portion of the marketing budget but a proportionate time commitment as well.

Publicity 256

Publicity Brand Branding Storytelling 256

Remote PR Jobs

JULY 19, 2024

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. Content Marketing Creating valuable content can position you as an expert in the PR field and attract clients who need your services. The post Where can I find clients who need my PR services?

Case Study 227

Case Study Conference Local Trade Shows 227

The Proactive Report

DECEMBER 24, 2014

percent download and use apps. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Consumers expect a brand to be seen as a technology leader – image is a PR issue. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 201

Mobile Strategy Web Consumer 201

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Reputation Us

DECEMBER 19, 2024

Click HERE to download entire report. RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Download the Slack mobile app for iOS and Android. But there are so many tips and tricks people aren’t using that could help them work harder and smarter.

Mobile 310

Mobile Meeting Customer Service Survey 310

Stephen Waddington

OCTOBER 14, 2020

It’s a nascent market that has accelerated because of COVID-19. Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology. You can download a copy from the Vixen Labs website. Around 25% of people are using Google Assistant via a smart speaker.

Privacy 199

Privacy Retail Google Travel 199

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Mindshare has always been crucial to marketing, but the sum total of these variables means it’s more important than ever.

B2B 120

B2B Brand Branding Marketing 120

Onclusive

AUGUST 9, 2017

Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Sales and marketing departments can be especially distanced and therefore don’t often make “insights sharing” a regular occurrence. Sales and marketing are two different planets on very different orbits.

How To 220

How To Report Company Marketing 220