Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

Writing 100

Writing Blogging Newspapers Travel 100

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. The mantra in the newsroom used to be, “If it bleeds, it leads.” I finally got the segment – yay!!!

Pitching 319

Pitching Television Media Social Media 319

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” 3StepstoPRSuccess.com and download your no cost guide with more details on this process. New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Improve Your Business Writing Skills for the Digital Age.

Writing 100

Writing Resources Marketing Communications 100

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 109

Writing Case Study Study Insurance 109

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Then set up a series of emails that will follow that initial download email. Writing Press Releases.

Marketing 120

Marketing Comparison eBook Social Media 120

Remote PR Jobs

JULY 19, 2024

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. Content Marketing Creating valuable content can position you as an expert in the PR field and attract clients who need your services. The post Where can I find clients who need my PR services?

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

MARCH 2, 2025

Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences. This trust stems from demonstrated expertise rather than marketing claims. Strong thought leadership programs help organizations maintain credibility through market shifts.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Also diversify the types of posts you write. Content marketing isn’t just the written word.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. Before You Begin. Editorial Calendars.

Writing 100

Writing Blogging eBook Google 100

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. Not even a little bit.

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Shift Communications

DECEMBER 9, 2014

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so. Looking good. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. Not only does it help you stayorganized, it encourages you to write on a wider variety of topics and allows you to focus more on the most time-consuming aspect of maintaining a business blog—the actual writing.

Blogging 186

Blogging eBook How To Writing 186

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 164

SEO Content Marketing Marketing Software 164

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done.

Blogging 168

Blogging How To Privacy Mobile 168

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. UberConference allows for easy connections without pin codes and app downloads, and can be integrated with tools like Slack and LinkedIn.

Tools 108

Tools SMB Survey Software 108

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Many email marketers recommend batching your email blasts into smaller lists.

How To 0

How To Reputation Report Marketing 0

Cision

OCTOBER 14, 2016

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Your campaigns likely aren’t doing poorly across all marketing channels, so it’s important to get to the bottom of which specifically aren’t netting you results. Look at the marketing campaigns you have that have netted positive results.

Marketing 120

Marketing How To Measurement Analytics 120

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.? Source: Hubspot ).

Marketing 91

Marketing Small Business Interviews Internal 91

Buzzstream

MARCH 19, 2025

And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact. In marketing.

Pitching 71

Pitching How To YouTube Tools 71

Beyond PR

MARCH 8, 2016

Our downloadable guide to crafting press releases that drive earned media shows how to plan a compelling press release strategy. When writing a press release to promote your company’s news or marketing content, follow these tips to create a strong introduction that will hook the reader and give you the edge on discoverability.

Writing 75

Writing How To Strategy Twitter 75

Sword and the Script

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Among the ways B2B marketing organizations are facilitating interaction during virtual events include: 79% provide question and answer (Q&A) sessions during the event.

B2B 119

B2B Marketing Survey System 119

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”.

Blogging 215

Blogging Company Engineering Airlines 215

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

DECEMBER 23, 2017

What started as a marketing experiment, has grown into a process that supports audience development. When I had finished, I noticed many of these quotes stem from pieces written for the Unscripted Marketing series. It supports the notion that marketing at its core, is about advancing the user experience.

Content Marketing 105

Content Marketing Marketing Storytelling Course 105

Communications Conversations

FEBRUARY 15, 2017

–the Future of Influencer Marketing.” ” I was curious, so I downloaded the full report and checked it out. After all, Traackr is a IRM (influencer relationship marketing) platform. Because when asked who owns IM, a full 70 PERCENT said “digital marketing.” ” 16 percent. 16 PERCENT!

Marketing 84

Marketing Storytelling Study Data 84

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. ” Want to improve your pitching skills? percent of the time.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 161

Leadership B2B Study Survey 161

Sword and the Script

JULY 30, 2024

We can help with B2B marketing, PR and social media. A case study program is the bare minimum – also consider: Nomination customers for awards; Co-writing contributed articles with customers; and Inviting customers to webinar panel discussions. A copy of the full report is available for download: The Evolution of Influence. >>>

Survey 175

Survey Social Media Consumer Media 175

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. .

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Contently - Strategy

AUGUST 23, 2024

It can help ensure that your content marketing goals are effective and consistent across various parts of the organization and that no one is going rogue and spending time creating something that won’t help you reach your goals. Can you group these audiences into specific personas to better direct your marketing efforts?

Strategy 71

Strategy SEO Infographics Meeting 71