5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Do people download the content?

Measurement 200

Measurement Analytics Google Data 200

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

Analysis 397

Analysis Corporate Reputation How To 397

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Onclusive

MARCH 11, 2020

Download this case study to learn how Livongo: . How Livongo tracked, measured and reported on the success of their IPO-related content. Developed a narrative that landed high-impact stories and boosted influential coverage. How they used differentiated messaging to increase brand awareness in preparation for their IPO.

Case Study 367

Case Study Study Media Relations Media 367

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.” Need an extra pair of hands?

B2B 179

B2B Software Ethics Leadership 179

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Complete form to download the whitepaper. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.

Leadership 285

Leadership Technology Measurement Tools 285

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 142

Measurement Communications Survey Web 142

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. KPI: 1,000 downloads What was so good about the campaign? How did you measure the effectiveness of the campaign?

Measurement 137

Measurement B2B Google Financial 137

The Proactive Report

APRIL 13, 2018

Measuring awareness. Measuring interest. In this part of the journey, you’re looking for return visits, downloads, time on site, video views and traffic to goal pages set up specifically for building interest. Measuring conversion. Measuring advocacy. Analytics comes into play once the content is out there.

Measurement 138

Measurement Analytics Google Social Media 138

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy , a digital advertising and media solutions expert, recognized the significance of the clash between traditional measurement and digital platforms.

Brand 323

Brand Branding eBook Advertising 323

Prowly

FEBRUARY 28, 2025

You can't improve what you don't measure. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Shift towards measurable business goals.

Analytics 104

Analytics Measurement Tools Social Media 104

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

The Resolution Blog

APRIL 12, 2017

To help you do just this and take your PR measurement to the next level we have teamed up with PR evaluation expert and head of ExperiencedMediaAnalysts.com Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Download your free copy now. Download your free copy now.

eBook 120

eBook Measurement Report Data 120

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. The series attracted millions of downloads and significant media attention. Poor sound quality can damage brand perception and listener retention.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MAY 28, 2020

Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan. PR professionals should work within their organization to define their expectations for measurement and success at the start of any program.

Strategy 287

Strategy Media Measurement Product Launch 287

Cision

OCTOBER 5, 2016

Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. Just as the strategies and tactics you use to improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them.

Trends 319

Trends Content Marketing Brand Branding 319

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools. With an electronic award, they could track the number of downloads and share the link with the media to increase buzz prior to the big day.

Measurement 120

Measurement Internal International Analytics 120

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

The Proactive Report

FEBRUARY 7, 2018

The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery. This is the number one skill CMOS are looking for in 2018. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

Onclusive

JUNE 17, 2021

Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive.

Analytics 195

Analytics Measurement Reputation Internal 195

Onclusive

MARCH 26, 2021

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The post The Growth PR Playbook appeared first on Onclusive.

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

5W PR

MARCH 2, 2025

Measuring Impact and ROI Track both quantitative and qualitative metrics to assess thought leadership effectiveness. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers. This approach leads to more substantive coverage that reinforces thought leadership positioning.

Leadership 78

Leadership Technology Policies Case Study 78

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334