Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. Often these are history or fiction.

Google 157

Google Course Survey YouTube 157

Presspage

JUNE 23, 2021

Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder.

Communications 210

Communications Measurement Tools Enterprise 210

Waxing UnLyrical

OCTOBER 14, 2011

I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session. When I speak, or write, on measurement, there are six points I typically touch on: 1.

Measurement 76

Measurement Conference Case Study Meeting 76

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

Leadership 162

Leadership B2B Study Survey 162

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Scrub digital files, too.

Employee 189

Employee Skype Meeting Nonprofit 189

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. Till then, happy measuring!

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Cision

MAY 15, 2017

They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. In addition to including a link to your site in the About section, offer something else, like: “To download your copy of this special report, subscribe to our email list.”. You have to do the work to get them there.

Analytics 260

Analytics Report Writing Media 260

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Write everything down so that everyone can quickly refer to it. Download this free content strategy template as a starting point, then customize it to your needs.

Strategy 70

Strategy SEO Infographics Meeting 70

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Then answer this question in your intro. Explain how the story will benefit the reader.

Pitching 195

Pitching Data Technology Storytelling 195

Buzzstream

MARCH 19, 2025

And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact.

Pitching 71

Pitching How To YouTube Tools 71

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Writing Press Releases. Write a few articles a week and schedule them in advance.

Marketing 120

Marketing Comparison eBook Social Media 120

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. 5 free press release templates - Download 1. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases.

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 179

Media Relations Media Print Software 179

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Measure Your Success. Go to Social for Small Talk.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). An Alternative to Ad Value.

Measurement 73

Measurement Advertising Advertising Agency 73

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Measure your results. Measurement can often be the toughest part of any content marketing campaign. How many people downloaded the podcast? How many people heard the CTA during and asked for a demo?

Film 120

Film Content Marketing Analytics Twitter 120

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. Today 500 copies have downloaded and read. Get yours here.

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 173

Technology Publicity Software Pitching 173

The Resolution Blog

MARCH 22, 2019

In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Say, for example, your coverage achieved 50 brochure downloads. Find out how many downloads typically lead to a sale. Putting a price on PR coverage is notoriously difficult.

Measurement 120

Measurement Google Examples Data 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 162

Study Media Relations Media B2B 162

Cision

OCTOBER 14, 2016

“The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. But start out with one change so you can measure the impact that tweak had. Or maybe email marketing is still strong and steady, while your online ads are stumbling.

Marketing 120

Marketing How To Measurement Analytics 120

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?)

Survey 90

Survey Content Marketing Marketing Measurement 90

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. So, all things considered, DA is a pretty good measure of quality, in my experience. Do they download an asset, like a white paper?

Google 156

Google Banking Engineering Web 156

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Take press releases, for instance.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Your first step should be to decide your objective; are you looking to drive website traffic, convert sales, increase downloads, or maximise video views? Use your customer data to drive conversions .

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Further the transactions create buzz and coverage.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

JUNE 6, 2017

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. P.S. If you’d like to download information about Crisis Ready to bring to your management team, feel free to click here! >> What are the biggest risks to most modern businesses today? Crisis Ready.

Crisis 133

Crisis Branding Brand Crisis Management 133

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. How cool is that?

Case Study 105

Case Study International Internal Study 105

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100