Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 125

Media Relations Media Survey Pitching 125

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Listen to the entire show above to hear our full conversation, or download the show here to listen later.

Analytics 120

Analytics Media Relations Media Software 120

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Institute for Public Relations

OCTOBER 8, 2024

Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.

Media Relations 82

Media Relations Communications Media Report 82

Melissa Agnes

JANUARY 25, 2015

Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. The benefits that media relations offer as a crisis preparedness strategy.

Media Relations 100

Media Relations Crisis Media Crisis Management 100

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 2 - Showcase your global media contacts Getting personal will set you apart from the crowd when building better media relations.

eBook 87

eBook Internal International Mobile 87

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. click the image for higher resolution) 2.

Pitching 195

Pitching Analysis Report Survey 195

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Cision

JULY 25, 2017

Free tools like HARO and ProfNet give entrepreneurs, small businesses, or anyone working with a shoe-string budget the opportunity to earn media coverage and get valuable backlinks to their websites on relevant outlets that matter to their target audiences. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

OCTOBER 17, 2017

82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Constantly merchandise positive PR results.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

billion downloads to date , more than 30 million active monthly users in the U.S., The agreement is still tentative, but it’s meant to resolve the simmering controversy about the app as a potential security risk. TikTok’s users, however, don’t seem concerned. The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65

B2B 310

B2B Video Social Media Creativity 310

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. What can PR do about it? 30% have blacklisted three or more.”. Check out our services.

Survey 88

Survey Media Relations Report Media 88

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

Onclusive

JANUARY 5, 2021

Media Database A robust media database powers another communications and PR cornerstone – media relations. With a powerful integration of media monitoring, measurement, PR analytics, media database and newswire distribution, Onclusive is the most complete platform in the business.

Real Estate 195

Real Estate Media Analytics Enterprise 195

The Hoyt Organization

JULY 15, 2024

If your business struggles with gaining media coverage and visibility, we are here to help. You can turn around your situation by mastering media relations. This article shares expert media relations tips to help you master media relations and boost your business’s coverage.

Media Relations 52

Media Relations Media Real Estate Pitching 52

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Media relations only gets harder.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Bianchi Biz Blog

DECEMBER 5, 2024

For more statistics on Ireland and to download the author’s full bio and market report, click here. Last year, Cullen Communications attained B-Corp certification, signifying that the agency meets the highest standards of ESG performance. What started as a simple beauty pageant has evolved into an international cultural event.

Radio 83

Radio Sports Marketing Local 83

Cision

JUNE 22, 2017

A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file. Alison Welz is the Executive Director of Strategy as well as oversees the media relations, distribution and broadcast analytics teams at MultiVu.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Onclusive

JUNE 28, 2022

PR Attribution , invented and perfected by Onclusive, empowers you to demonstrate the bottom line of your PR efforts by connecting your content to actual business outcomes, including website traffic, website actions like sign-ups, content downloads and purchases, and ultimately, revenue. “By

Measurement 195

Measurement Data Social Media Analysis 195

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Business Wire

APRIL 3, 2017

It’s the media that delivers your communication to their audiences, audiences that tune in expecting trustworthy content. Media relations is as vital as the news being issued in the first place and for this reason, understanding the habits of journalists and reporters goes a long way in getting your news to its intended target audience.

Survey 151

Survey Engineering Report Google 151

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Cision

AUGUST 28, 2017

Then download our free Fashion and Beauty Pitching Kit ! It not only cultivates the relationship between you and the fashion blogger but also builds trust and dedication. Want to learn more about how to target fashion influencers? The post PR 101: How to Pitch Fashion Bloggers appeared first on Cision.

Fashion 236

Fashion Pitching How To Real Estate 236

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 157

Twitter Survey Journalism Social Media 157

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? 9) Conversions / registrations / downloads: 33%. The entire report is embedded below and is freely available for download on SlideShare. On donations? And on and on. 2) Impressions: 66%.

Measurement 143

Measurement Communications Survey Web 143

Cision

AUGUST 31, 2016

Start paying attention to journalists on social networks and rope it into your pitch strategy to connect to social-savvy media contacts. Uncover more social media trends with Cision’s 2016 Global Social Journalism Study.

Journalism 206

Journalism Trends Social Media Pitching 206

Prowly

FEBRUARY 28, 2025

PR and media relations are now aligned with marketing and sales. Businesses prioritize metrics such as lead generation, referral traffic, brand sentiment, and share of voice over traditional media placement counts. Shift towards measurable business goals.

Analytics 104

Analytics Measurement Tools Social Media 104

Onclusive

FEBRUARY 2, 2022

These tools give you full control of your distribution strategy – you can package your documents and assets with your outreach, have your own online newsroom, or send your press releases via a content hub that houses all of your media-rich communications, downloadable images and your press contacts.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Sword and the Script

AUGUST 6, 2020

SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document. Of course, we packed it with analysis, tips and tricks for overcoming the challenges.

Training 114

Training Trends Media Survey 114

Sword and the Script

APRIL 23, 2019

You can find a summary of that research and a link to download the full report here: Should Brands Take a Public Stand on Politics? You can download a copy of the report here with registration: 2019 Global Communications Report. 3) PR Technology is about Customer Experience. The full study covers a lot of ground and is an easy read.

Technology 150

Technology Study Communications Survey 150