Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 178

Media Relations Media Print Software 178

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

MAY 27, 2015

If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Others, like Fast Company , create theirs as a PDF for easy downloading or even printing. Your media kit is in order, but how are your pitches? What Exactly Is a Digital Media Kit? You’ve got it.

Media 120

Media Trade Shows Print Advertising 120

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I

Company 113

Company Interviews Print Pitching 113

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 137

Pitching Video Interviews Report 137

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. But do use it in a pitch to a morning talk show. Repurpose the content. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. But beware the negative consequences.

Agency 136

Agency Pitching Construction Print 136

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Stephen Waddington

OCTOBER 16, 2018

More than 80 members submitted almost 100 pitches, and 45 were selected. You can buy the book in print for £29.39 The project has been 18 months in creation. It started last year as an open call for contributions to celebrate the CIPR’s 70th anniversary. It’s impossible to pick out favourites. and via Amazon Kindle for £4.95.

Handbook 114

Handbook Community Print Writing 114

Prowly

SEPTEMBER 18, 2024

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. There has been a significant uptick in monitoring social media, broadcast media, and print media.

Measurement 104

Measurement Tools Data Pitching 104

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Have you ever listened to a sales pitch and thought, Geez! Bonus: Download this free worksheet and I’ll guide you from rhetoric to compelling storytelling. Click Here. He just won’t stop talking!

Storytelling 159

Storytelling Comparison Case Study Brand 159

Rock the Status Quo

SEPTEMBER 9, 2014

For works in the public domain, I highly recommend printing or saving a screen capture of those rights. Online sources are easily changed or removed, and saving a copy of it FROM THE DATE OF YOUR DOWNLOAD can protect you later on. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. The full report is embedded nearby and is freely available for download here (and previous reports here ).

Survey 104

Survey B2B Marketing Trade Shows 104

PR 20/20

MAY 19, 2020

Download it free today. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services.

Writing 72

Writing Brand Branding Construction 72

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Another option, Niven says, is to embed a low-resolution image in the release and link to a place where a high-resolution can be downloaded. How to stand out? Here are a few tips: 1. If you don’t want files to be altered, mention that.

Wikipedia 103

Wikipedia Writing Video Report 103

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Contently - Strategy

DECEMBER 4, 2018

You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Bianchi Biz Blog

APRIL 17, 2023

What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Any pet peeves with PR people?

Meeting 92

Meeting Media Journalism Education 92

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Every Pitch is a Learning Experience. Social media?

Pitching 40

Pitching Media Small Business Writing 40

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

OCTOBER 24, 2017

Print it out and mail it out to your ABM targets. Use a link as validation in future PR pitches. It can be downloaded with registration here. According to the study, the top B2B sources of leads by channel are as follows: 53% say email. 44% say content marketing. 44% say search optimization. 40% say live events. 10% retargeting.

B2B 67

B2B Report Marketing Survey 67

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Beyond PR

MAY 2, 2016

Li will be in charge of the print magazine and the website. Check it out to learn more about Weeks’ career as a health reporter and her PR tip for balancing the amount of time you spend working on your pitch’s story vs time pitching. Download At What Cost?

Media 40

Media Pitching Print Government 40

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 69

Marketing Pitching Corporate Technology 69

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Personal meetings, tailored pitches, and regular, respectful communication are key strategies. For more statistics on Italy and to download the author’s full bio and market report, click here. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Download Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence for more advice on delivering comprehensive reports to your executives.

Report 40

Report Media Television Radio 40

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. 9/mo for Individual plan. The free version has a limited dataset.

Digital PR 62

Digital PR Tools Google Pitching 62