Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Melissa Agnes

MAY 22, 2014

Here’s a preview (you can click the below image to download the.pdf version of this document): Remember! In order to use it effectively, you will also need the following (but hey, you should already have this stuff detailed out if you’re currently active on social media – and even if you aren’t!)

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Sword and the Script

SEPTEMBER 10, 2024

The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. Sword and the Script Media can help with B2B marketing, PR and social media. . * * * I first read about this study in MarketingWeek. Need an extra pair of hands?

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics.

Communications 383

Communications Tools Google Resources 383

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Cision

SEPTEMBER 20, 2016

Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience.

Infographics 120

Infographics Social Media Media Journalism 120

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

DECEMBER 12, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. In this whitepaper, you’ll learn: Benchmarks for average social media and press engagement of news releases. Complete the form to download the report.

Report 243

Report Analysis Social Media Data 243

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Cision

NOVEMBER 8, 2016

They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites. Next, search for your brand on social media channels to see who’s buzzing about you. Also, follow them on social media. These are your customers who rave about you online.

Brand 292

Brand Branding How To Social Media 292

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations.

Infographics 246

Infographics Ethics Video Social Media 246

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370

Cision

OCTOBER 5, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. That’s more than I engage in social media and I’m social media consultant.

Journalism 210

Journalism Community Video Study 210

Onclusive

FEBRUARY 7, 2020

For more in-depth information, grab your copy of the study by downloading here. . Social media is also an important factor when distributing releases. Brand’s with influential social media accounts hold incredible power and reach, and PR professionals should take care to maximize the socialization of their news.

Data 273

Data Study Social Media Analysis 273

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power. I’ll get to that. But first, let’s bust some myths.

Social Media 120

Social Media Media Measurement Advertising 120

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! The key benefit?

Trends 104

Trends Reddit Pitching Data 104

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

5W PR

DECEMBER 4, 2024

When a campaign goes viral, it can lead to a surge in downloads, increased brand awareness, and, ultimately, greater success for an app. Leverage Social Media Social media platforms are powerful tools for spreading virality. Craft a Compelling Hook The hook is the first impression the app will make.

Viral 78

Viral How To Advertising Advertising 78

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments. High-quality links. Identify a Clear and Interesting News Announcement.

Writing 310

Writing How To Infographics Pinterest 310

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

FEBRUARY 15, 2025

The series attracted millions of downloads and significant media attention. Technical Production and Quality Standards Professional audio quality remains non-negotiable for branded podcasts. Poor sound quality can damage brand perception and listener retention.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

Social commerce Social commerce is mobile’s latest opportunity. While not all social shopping is done on mobile devices, the addition of one-click pay and the ubiquity of digital wallets have propelled m-commerce. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

MAY 10, 2021

To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. Download our whitepaper to uncover five key questions technology PR teams should ask themselves to improve the effectiveness of their releases.

Technology 195

Technology Data Measurement Consumer 195