Onclusive

JUNE 26, 2019

But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Find tools and technologies that support your efforts. Find tools and technologies that support your efforts. Complete form to download the whitepaper. Until now….

Leadership 285

Leadership Technology Measurement Tools 285

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Marketing attribution for earned media.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. If you treat your employees poorly, then prospective customers don’t want to do business with you.

B2B 179

B2B Software Ethics Leadership 179

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 149

Technology Study Communications Survey 149

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 370

Consumer Publicity Media Analysis 370

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Views, Unique Visitors, Repeat Visitors.

Measurement 0

Measurement Media B2C B2B 0

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps.

Travel 120

Travel Technology Airlines Wireless 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

OCTOBER 27, 2021

Download this whitepaper and worksheet to guide you through the steps of creating and delivering an impactful PR business case. To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete.

How To 195

How To Technology Writing Data 195

PRSay

OCTOBER 16, 2024

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Today, technology allows us to measure outcomes in ways that were impossible before, she said. In her dynamic General Session today at ICON 2024 in Anaheim, Calif.

Technology 107

Technology Trends Banking Newspapers 107

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Bianchi Biz Blog

OCTOBER 28, 2024

Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. For more statistics on Mexico and to download the author’s full bio and market report, click here. In Oaxaca, one of the most colorful cities in the country.

Marketing 101

Marketing Crisis Local Internal 101

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit' SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data.

Communications 383

Communications Tools Google Resources 383

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Include a link where followers can download the full reports that will hopefully generate more biz leads! . Showcase your product with visuals . Tell customer stories. Like other platforms, Instagram uses hashtags very successfully.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Not every sector is exciting or accessible, especially in B2B technology.

How To 310

How To Transportation Software Employee 310

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. This ebook is an introduction to the basics for running a newsroom for international audiences. PressPage provides the global newsrooms for Toyota, CBRE, Velux, Logitech, Mercedes, EPSON and many more.

eBook 87

eBook Internal International Mobile 87

ImPRessions - Crenshaw Communications

MAY 20, 2020

You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. . Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. . Self explanatory. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

JULY 25, 2017

Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. UberConference allows for easy connections without pin codes and app downloads, and can be integrated with tools like Slack and LinkedIn. Mailtester or one of the similar apps like EmailHunter is a lifesaver for most PR people.

Tools 108

Tools SMB Survey Software 108

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

The Proactive Report

DECEMBER 24, 2014

percent download and use apps. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Consumers expect a brand to be seen as a technology leader – image is a PR issue. According to The Online Publishers Association, this is what they’re doing on their mobile devices: 99.5

Mobile 201

Mobile Strategy Web Consumer 201

Reputation Us

DECEMBER 19, 2024

Click HERE to download entire report. RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.

Reputation 60

Reputation Ethics Employee Government 60

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.

Technology 78

Technology Interviews Reputation Crisis 78

Melissa Agnes

NOVEMBER 18, 2014

By including visual graphics and short audio files that are easy to download and listen to, BBC expands their reach and appeal to the different types of learners, as well as stays interesting and fresh. A great example in leveraging technology for crisis communication. A variety of information in different formats.

Education 210

Education Crisis Communications Case Study Crisis 210

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Stephen Waddington

OCTOBER 14, 2020

Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology. You can download a copy from the Vixen Labs website. The challenge for brands is that they need to ensure that they rank for the so-called position zero.

Privacy 199

Privacy Retail Google Travel 199

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. The full report is an interesting read that covers a lot more.

B2B 191

B2B Leadership Marketing Software 191

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. Especially in the business world. Click Here. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. There’s at least a little bit of value in it for everyone.

Marketing 144

Marketing Advertising Advertising Small Business 144

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195