Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing. Improve Your Business Writing Skills for the Digital Age.

Writing 100

Writing Resources Marketing Communications 100

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” 3StepstoPRSuccess.com and download your no cost guide with more details on this process. Make your business newsworthy. New” is the key word. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 107

Writing Case Study Study Insurance 107

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

NOVEMBER 9, 2022

Mastodon’s mobile app was downloaded 750,000 times between Oct. Quartz reports that was 53 times more Mastodon downloads than during the previous 11-day period, when the app was downloaded 14,000 times. Users write posts (called “toots”), which others can like, reply to or re-post. 28 and Nov. Mastodon now has 4.5

Communications 163

Communications Twitter Mobile Software 163

Cision

AUGUST 15, 2017

When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. I always share that I walk the walk and talk the talk in my business. To Your Publicity Success!!!

Pitching 319

Pitching Television Media Social Media 319

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

MARCH 2, 2025

Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences. These technical documents allow companies to thoroughly analyze emerging capabilities, policy implications, and operational requirements.

Leadership 78

Leadership Technology Policies Case Study 78

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? There are lots of free ones available for download. Format: Downloadable Excel spreadsheet ; (just scroll to the bottom and you’ll find the link). WebpageFX also provides links to additional resources such as guides and free downloads. Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). With that in mind, feel free to download our own press release background document here. How to write a press release. So the press release is here to stay. But do you need a press release for your announcement?

SEO 204

SEO Writing Advertising Advertising 204

Remote PR Jobs

JULY 19, 2024

Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites. E-books and Whitepapers: Offer in-depth guides on PR topics that potential clients can download in exchange for their contact information.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. Often these are history or fiction.

Google 156

Google Course Survey YouTube 156

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. Not only does it help you stayorganized, it encourages you to write on a wider variety of topics and allows you to focus more on the most time-consuming aspect of maintaining a business blog—the actual writing.

Blogging 186

Blogging eBook How To Writing 186

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Cision

MAY 15, 2017

They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. In addition to including a link to your site in the About section, offer something else, like: “To download your copy of this special report, subscribe to our email list.”. You have to do the work to get them there.

Analytics 260

Analytics Report Writing Media 260

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. 5 free press release templates - Download 1. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. UberConference allows for easy connections without pin codes and app downloads, and can be integrated with tools like Slack and LinkedIn.

Tools 108

Tools SMB Survey Software 108

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. Amanda Grinavich.

Writing 60

Writing eBook Policies Google 60

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. percent of the time. Conclusion.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

JULY 13, 2017

I feel like that is the final piece to really being connected to a brand and not just write a post and move on from each other. If so, download our free 2017 Holiday Gift Guide Pitching Kit to connect with influencers who can promote your brand. I love when a brand notices my posts and shares my posts on their channels too.

Pitching 233

Pitching How To Real Estate Twitter 233

Presspage

SEPTEMBER 9, 2024

In this article, well teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Download the worksheet below. Fortunately for you, writing holding statements is not rocket science, especially if you dont overcomplicate the process by using a template that is proven to work.

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Download the worksheet below. Fortunately for you, writing holding statements is not rocket science, especially if you don’t overcomplicate the process by using a template that is proven to work.

Crisis 78

Crisis Writing How To Reputation 78

Cision

NOVEMBER 7, 2016

If you want to get more distribution and effectiveness from the content that you write, you can use these tools to create an organized, interesting, hierarchical post. Download this free guide for step-by-step instructions that will establish your authority and expand your reach with content.

How To 308

How To Tools SEO System 308

PR 20/20

MAY 19, 2020

Download it free today. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis.

Writing 72

Writing Brand Branding Construction 72

Buzzstream

MARCH 19, 2025

And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact.

Pitching 62

Pitching How To YouTube Tools 62

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations. When you care about good writing this is always on the radar, but a resolution can help make it more of a reality. Read more: Download our free tipsheet, 8 Ways To Hit Your Company’s PR Goals.

Fashion 149

Fashion Writing Pitching International 149

The Resolution Blog

NOVEMBER 16, 2015

Here's the new plug-in in action: Download the 'Coverage Book Clipper' chrome extension here. Download the Pinterest extension here. This extension helps you make sure you spot any typos when writing on the web. Download the Grammarly extension here. Download the Sidekick extension here.

Pinterest 120

Pinterest Creativity Web Tools 120

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. French journalists do not talk or write about the same company every other day. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Writing Press Releases. Write a few articles a week and schedule them in advance.

Marketing 120

Marketing Comparison eBook Social Media 120

Melissa Agnes

NOVEMBER 18, 2014

Since the writing of the initial post, I’ve been subscribed to BBC’s Ebola WhatsApp initiative and have been paying attention to the daily updates and information they share through the app. A few weeks ago, I wrote about BBC’s WhatsApp strategy for educating West Africans on how to stay healthy when it comes to Ebola.

Education 210

Education Crisis Communications Case Study Crisis 210

Cision

JULY 6, 2017

Literally write it out as clear as day: “FREE STUFF! Adding an icon that symbolizes moving forward, downloading, what they’re getting, or anything that subliminally reinforces what happens next, can exponentially increase the chances of that form being completely filled out and submitted. ” Rule No.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Then answer this question in your intro. Explain how the story will benefit the reader.

Pitching 195

Pitching Data Technology Storytelling 195

Polaris

NOVEMBER 30, 2014

Lesson 1: The Importance of the Writing Habit. An important success factor is developing the discipline to write every day—in my case, for at least an hour each morning. Overall, however, I’ve noticed that writing is getting easier and I’m feeling more confident in the work I’m producing. But guess what?

Blogging 128

Blogging eBook Writing Web 128