Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! No registration required for this beauty of an eBook. Can’t get any closer to the source than that, right?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Polaris

NOVEMBER 18, 2014

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme. 5: Day One Insights—Content Marketing World eBook by King Content. content marketing.

Conference 171

Conference eBook Content Marketing Brand 171

Melissa Agnes

OCTOBER 13, 2014

eBook: Guide to Leveraging and Managing Twitter in a Crisis. Click here to take a peak inside this ebook. Below you’ll find links to resources and blog posts that will help you answer these questions and begin to develop the right strategies for your crisis management plan: The use of hashtags in crisis communication.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

Cision

JANUARY 8, 2020

Download our new eBook to find out what our predictions are! What does the new year- and the new decade- hold for PR?

eBook 156

eBook Trends 156

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Companies began to recognize the value of creating valuable content that addressed the needs and interests of their target audience. However, the evolution of thought leadership did not stop there.

Leadership 78

Leadership B2B Tools Engineering 78

Contently - Strategy

AUGUST 30, 2022

Blog posts into eBooks. multiple articles covering different aspects of a large topic—we pull that blog content out and repurpose it into large, ‘ultimate guide’ ebooks.” You have to form a coherent structure for your ebook and edit it to flow smoothly from one chapter to the next. Blog post to guest post.

eBook 141

eBook YouTube Video Social Media 141

Melissa Agnes

SEPTEMBER 14, 2014

Check out her ebook “Practice Safe Social” Thanks to Chris for taking the time to have this interesting conversation with me! Follow Chris on Twitter: @cksyme. Connect with her on LinkedIn. Add her to your circles on Google Plus. Check out Chris’s infographic board on Pinterest.

Social Media 249

Social Media Crisis Media Pinterest 249

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Jay Baer, Founder & CEO, Convince & Convert. Making the best use of content is an efficient way to create brand awareness. Shashi Bellamkonda, CMO, Surefire Local.

Brand 246

Brand Branding eBook Leadership 246

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Trends 170

Polaris

DECEMBER 2, 2014

If you produce multiple types of content—for instance, not only blog posts but also a weekly newsletter and ebooks—use separate editorial calendars for each to keep track of it all. At a minimum, a blog’s editorial calendar should include the following information: Publishing date. Title of post.

Blogging 186

Blogging eBook How To Writing 186

Doctor Spin

OCTOBER 16, 2024

Learn more: The Norman Axiom Subscribe and get a free ebook on how to get better PR ideas. Learn more: The Paradox of Prominence Subscribe and get a free ebook on how to get better PR ideas. there will always be Normans out there). If the paradox of prominence is the question, then Norman is the answer. Thanks for reading. Ashmore, R.

eBook 52

eBook Journalism Analytics Privacy 52

Cision

MAY 7, 2015

Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Want to master multimedia storytelling?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

JANUARY 18, 2018

These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. We create a ton of resources for PR and marketing professionals.

Strategy 276

Strategy How To Media Infographics 276

Cision

MAY 30, 2017

Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Criticism is the petri dish for improvement, which is why it’s so important to embrace complaints, rather than ignore them. Want to learn more about how listening to the right audiences will boost your brand?

Software 328

Software Customer Service Google Small Business 328

Cision

DECEMBER 18, 2017

An editorial calendar is great for helping you match up your social media updates with the content you’re publishing, both on your blog and as resources like whitepapers and ebooks. For every newly published piece of content, make sure you have several social shares to promote it over the following days and weeks. Get Everyone Involved.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

MARCH 19, 2024

Consider the following: Much of marketing is based on interruption – cornering people; Email subject lines are manipulative – aiming to trick receivers into opening them; and Content that overpromises and underdelivers – an ebook that offers a theory to marry astrophysics and quantum theory – but falls far short of delivering on that promise.

B2B 168

B2B Marketing eBook YouTube 168

Doctor Spin

JANUARY 28, 2025

Example of a deep content structure: Level 1: Articles Level 2: Content Upgrade Level 3: Resource/Lead Magnet Level 4: Ebook Level 5: Online Course Ideally, the users engagement should determine when the information need has been fulfilled, not the limitations of the websites available content.

eBook 52

eBook Web Course Strategy 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Check out our recent ebook: Newjacking in the Age of Cancel Culture. In this post, Colleen shares tips for how PR professionals — and others looking for the opportunity to newsjack — can stay on top of the 27/7 news game. Looking for even more newsjacking resources? The post What is Newsjacking? appeared first on Crenshaw Communications.

Ethics 182

Ethics eBook B2B Blogging 182

The Resolution Blog

OCTOBER 26, 2017

Then, if you want to know how to get started read my ebook ‘PRs Digital Resolution. We’ll need more than this post to nail all of step 3, but i urge you explore this more. Read presentation from the PRSA International PR conference above. I reveal just how big these budgets are. They love it.

How To 181

How To SEO eBook Measurement 181

Polaris

NOVEMBER 25, 2014

Potter’s top-of-the-funnel content strategy might include a different ebook targeting each of its client groups: For Betty, the bookkeeper: Top 10 Account Collection Suggestions for Bookkeepers. At the top of the sales funnel, prospects are researching solutions to their particular problems.

B2C 242

B2C Strategy B2B Marketing 242

Deirdre Breakenridge

JANUARY 10, 2022

In the FEEL First eBook on how generations face fears, the results showed that Millennials generally “prefer consistent and ongoing feedback and access to higher level meetings where they can state their ideas” (p. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263

Cision

JULY 10, 2017

You might never have considered creating an ebook as part of your content marketing strategy , but then you like the idea when you see another company in your industry offering one. First, see what your competitors are doing. Make a list of what you like that the competition is doing.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Polaris

DECEMBER 10, 2014

You can’t blast out a link to your latest ebook. (If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ). You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

APRIL 12, 2016

eBooks : eBooks offer content in a very long format which is often packed in a PDF. Releasing an HTML version of your eBook will allow you to embed videos, audio and other types of content. So use images, videos, infographics, giphographics, etc. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. We’ve been hanging out with the super smart guys behind this. How about a movement? Know a PR a student?

eBook 120

eBook Google Tools Analytics 120

Onclusive

JUNE 23, 2022

While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more. On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

NOVEMBER 29, 2022

The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing. Indeed, that’s content , but it’s not necessarily content marketing. Keep doing you!

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Melissa Agnes

FEBRUARY 10, 2015

If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Communications Conversations

MARCH 8, 2019

But then, a week later, they read a blog post and at the end of the blog post, you ask for their contact information in exchange for an ebook on the topic they just read about. After two weeks of that, the customer unsubscribes, frustrated with the ongoing marketing when all they wanted was some helpful content via the initial ebook.

eBook 102

eBook LinkedIn Brand Branding 102

PR for Anyone

NOVEMBER 2, 2021

The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. Make sure you include relevant keywords here. Use emojis to make things pop. Always include your cell phone number. . This is prime real estate on LinkedIn. Don’t miss out on this opportunity. Ask for recommendations.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Sword and the Script

SEPTEMBER 17, 2024

His company has also worked to match email automation – specifically drip campaigns – to behavior and found success: “One client had a 34% uptick in free trial signups by triggering an email sequence when someone downloaded their ebook,” he said. Timing and personalization are everything.” * * * What ideas are working for you?

B2B 180

B2B Marketing LinkedIn Video 180

Doctor Spin

JANUARY 28, 2025

Annotations [ + ] Annotations 1 Silfwer, J. 2015, October 4). Beware of Conversion Cannibalism. Doctor Spin | The PR Blog. link] This post was originally published on What is a Landing Page?

Web 52

Web eBook Course Study 52

PRSay

SEPTEMBER 18, 2020

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020).

eBook 184

eBook Policies Government Engineering 184

Cision

MAY 18, 2017

Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The future of social selling is now: What’s stopping you from taking action? Want to learn more about how listening to the right audiences will boost your brand?

How To 198

How To Instagram Social Media LinkedIn 198

Critical Mention

OCTOBER 27, 2018

His agency focuses on blogging, sales and website pages and eBooks. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131