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” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around ProductLaunches. How do you entice subscribers to your email newsletter? August: Tell Your Brand’s Story.
And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. If the asset is part of a major productlaunch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.
ProductLaunches. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles.
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around ProductLaunches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.
Some noteworthy press release topics you might want to keep in your arsenal include productlaunches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).
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