Sword and the Script

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. I think we don’t respect consumers’ time.” Why does this happen? He says the things marketing spends too little time on this question: “Will the person on the other side like this [marketing content I’m producing]?”

B2B 166

B2B Marketing eBook YouTube 166

Polaris

NOVEMBER 25, 2014

Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. Potter’s top-of-the-funnel content strategy might include a different ebook targeting each of its client groups: For Betty, the bookkeeper: Top 10 Account Collection Suggestions for Bookkeepers.

B2C 242

B2C Strategy B2B Marketing 242

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Jay Baer, Founder & CEO, Convince & Convert. Making the best use of content is an efficient way to create brand awareness. Shashi Bellamkonda, CMO, Surefire Local.

Branding 246

Branding Brand eBook Leadership 246

Polaris

DECEMBER 10, 2014

You can’t blast out a link to your latest ebook. You can’t forward a clip of a recent television interview. (If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ).

Blogging 183

Blogging Comparison eBook Case Study 183

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas. Let’s discuss the Media Blackout and its origins.

Interviews 59

Interviews Media eBook Journalism 59

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago. Automation is no longer a buzz word.

eBook 120

eBook Print Conference Measurement 120

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. We interviewed the Neoman comms team to find out the secrets behind their success. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. How about a movement? Feel guilty.

eBook 120

eBook Google Tools Analytics 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 70

eBook Video YouTube Blogging 70

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. Our Manifest NYC team are based in the WeWork on Madison Avenue which has obvious benefits when it comes to networking. Gotta love a WeWork.

Creativity 120

Creativity eBook Meeting Banking 120

Public Relations Sydney

SEPTEMBER 14, 2014

The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance. Your media release should include quotes from the person who is available for interview.

Media 95

Media eBook Interviews Writing 95

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Why did you choose the topic, “Are You a #ContentMachine”? Will you blog more frequently?

Survey 90

Survey Content Marketing Marketing Measurement 90

Contently - Strategy

SEPTEMBER 18, 2024

The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. Typically, this would be a larger content asset, like a video course on lead generation strategy or an eBook about emerging cybersecurity risks.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Public Relations Sydney

OCTOBER 12, 2014

Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview. You can also consider having someone available for media interviews who the charity has helped. For more great tips download our free PR eBook by clicking the button below.

Case Study 90

Case Study How To Study Pitching 90

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 80

B2B Media eBook Interviews 80

Public Relations Sydney

OCTOBER 19, 2014

If you have stated in your media pitch that you’re available for an interview make sure you are available. Be prepared – If a journalist responds to your follow up phone call or email make sure you are ready with the story article or interview details to provide to them.

Pitching 91

Pitching How To Media eBook 91

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. A large part of public relations is repetition.

How To 76

How To eBook Radio Print 76

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Download our ebook PRetrospective now. A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Contently - Strategy

APRIL 9, 2024

A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. For example, an educational video about how to interview your customers would be beneficial in the long term. Each blog post could serve as a chapter for an “ultimate guide” ebook on the topic.

eBook 52

eBook Video YouTube Infographics 52

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. eBook quotes and contributions. A recent post by Onalytica’s Tim Williams , encourages marketers to consider the type of content they create with the influencers. Event panel.

Measurement 98

Measurement eBook Social Media Survey 98

Solo PR Pro

AUGUST 1, 2023

The post includes a free members only ebook with comprehensive information. Take the time to thoroughly review applications, conduct interviews, and check references. Involving trusted colleagues or advisors in the interview process can also provide valuable second opinions. Solo PR Pro – Knowing When to Hire Help.

Employee 87

Employee Small Business Resources Insurance 87

5W PR

JANUARY 12, 2024

Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties. Invite experts, thought leaders, and influencers for interviews. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field.

B2B 78

B2B Creativity Case Study B2C 78

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.

Strategy 75

Strategy Media How To Infographics 75

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

PR 20/20

JANUARY 19, 2023

guide, ebook). Interview customers and prospects to learn what they like about your product or service and where they consume most of your content. The following are examples of content marketing efforts your buyer personas can support Blogging. Email marketing. Influencer marketing. Pillar pages. Lead gen assets (e.g.,

Content Marketing 78

Content Marketing Marketing eBook SEO 78

PR 20/20

FEBRUARY 7, 2023

Ebooks and guides Ebooks are longer-form digital assets that are less technical than whitepapers and more in-depth than blog posts. Ebooks are ideal for companies looking to expand upon a topic in an easily digestible and reader-friendly way while providing readers with actionable tips. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

OCTOBER 10, 2017

For example, let’s take the case of using a value-driven ebook to attract more qualified leads. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). The Marketing AI Institute blog is a great place to start.

Marketing 81

Marketing eBook System Tools 81

Solo PR Pro

AUGUST 19, 2014

Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Free Solo PR PRO ebook Get It In Writing! – Sign up below, and get our free ebook as a bonus: Free ebook: “Get It in Writing!”. I’ve used it for everything from Contact Us forms to speaker proposal submissions. Do you love tools, too?

Tools 78

Tools eBook Print System 78

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. Infographics by Killer Infographics. Data visualization, the piece says, illustrates raw values, delivers information, offers objectivity. Can your agency bring big ideas and execute?

Infographics 78

Infographics Data Case Study Content Marketing 78

ReimaginePR

OCTOBER 10, 2016

Interviews – Host a conversation with an industry expert. For example, urge them to visit your website to download your free, relevant ebook. Explanations – Explain a concept to your audience with the aid of visual graphics. Don’t Go “All Brand All the Time”. Your viewing audience wants to learn or be entertained.

Video 120

Video Strategy YouTube Marketing 120

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Free ebook: “Get It in Writing!”. Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference? Heather blogs at prTini.

Skype 77

Skype Transportation Twitter eBook 77

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For your business, kicking butt will mean something different. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If And if you’re interested in starting your own food truck check out Jeff’s ebook, The Food Truck Truth. I know, I know, the anticipation was killing you.

Twitter 79

Twitter Social Media Interviews eBook 79

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

Media Training 40

Media Training Training Handbook How To 40

Critical Mention

SEPTEMBER 10, 2019

Also, other great resources to add to your website are eBooks, case studies and white papers. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Doing so can help influence content ideas and strategies to make your content stand out above theirs.

Reputation 60

Reputation Case Study Mobile eBook 60