Sword and the Script

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Sword and the Script Media can help with B2B marketing, PR and social media. I think we don’t respect consumers’ time.” Why does this happen? >>> Need an extra pair of hands?

B2B 166

B2B Marketing eBook YouTube 166

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Use social media marketing – such as Facebook – to build awareness for your brand. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Doctor Spin

JANUARY 7, 2024

Let’s discuss the Media Blackout and its origins. What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas.

Interviews 59

Interviews Media eBook Journalism 59

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. We interviewed the Neoman comms team to find out the secrets behind their success. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. How about a movement? Feel guilty.

eBook 120

eBook Google Tools Analytics 120

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Experiment with different media Almost every company with a content marketing function covers a few core areas.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Social Media Social media is a cost-effective way to communicate with supporters, sponsors and people who will benefit from the charity.

Case Study 90

Case Study How To Study Pitching 90

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 80

B2B Media eBook Interviews 80

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. eBook quotes and contributions. Event panel.

Measurement 98

Measurement eBook Social Media Survey 98

Contently - Strategy

APRIL 9, 2024

A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. For example, an educational video about how to interview your customers would be beneficial in the long term. Each blog post could serve as a chapter for an “ultimate guide” ebook on the topic.

eBook 52

eBook Video YouTube Infographics 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 137

Tools Publicity SEO Measurement 137

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If Now it’s time to talk about the rise of the food truck phenomenon , its head-on collision with the explosion of social media, and how social changed the game.

Twitter 79

Twitter Social Media Interviews eBook 79

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could also create a roundup post if you get enough media mentions.

Strategy 75

Strategy Media How To Infographics 75

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. I’ve found that clients truly appreciate when you give them access to your network.For example, our city’s public transportation organization is one of our social media clients.

Skype 77

Skype Transportation Twitter eBook 77

PR 20/20

JANUARY 19, 2023

specific social media platforms). guide, ebook). Interview customers and prospects to learn what they like about your product or service and where they consume most of your content. Knowledge of where customers spend time. Production of quality leads. smart content ). Email marketing. Influencer marketing. Pillar pages.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

PR 20/20

FEBRUARY 7, 2023

Social media posts Use social media to share industry news, tips, and relevant information with your audience. Additionally, a paid social media campaign can increase your reach to get your business in front of a more expansive, targeted audience. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. That was the outcome good media relations pitching earned.

Media Relations 60

Media Relations Media Interviews Pitching 60

Solo PR Pro

AUGUST 19, 2014

Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Free Solo PR PRO ebook Get It In Writing! – And keep checking back for more Tool School – still to come this month, How to Smartly – and Cheaply – Automate Routine Social Media Posts (coming August 26). Do you love tools, too?

Tools 78

Tools eBook Print System 78

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. You need PR, content marketing and social media all working on the same play. Infographics by Killer Infographics. Give our services a try.

Infographics 78

Infographics Data Case Study Content Marketing 78

Critical Mention

SEPTEMBER 10, 2019

Also, other great resources to add to your website are eBooks, case studies and white papers. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Social media plays a big role in improving your online reputation. Until next time! Critical Mention.

Reputation 60

Reputation Case Study Mobile eBook 60

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. Here are some ideas. ” 2. ” 3.

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 49

Google Hotels eBook Fashion 49

Public Relations Sydney

JANUARY 18, 2015

Start pitching to media outlets and connect with your audience. This can be done through opinion pieces, contributed articles , media interviews as well as telling your stories on social media platforms such as Facebook, LinkedIn and Twitter. When you have a strong personal brand, your opportunities expand.

Brand 40

Brand Branding How To eBook 40

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# He does his best to stay informed on politics, tech, music, cultures, and social media. While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions.

Blogging 78

Blogging Twitter Creativity Facebook 78

Contently - Strategy

NOVEMBER 8, 2023

Guides and eBooks: These long-form, comprehensive resources offer an opportunity to showcase expertise, provide in-depth insights, and generate leads. Case studies provide social proof and build credibility. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights.

B2C 52

B2C Case Study B2B Infographics 52

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

OCTOBER 25, 2023

Docalytics by Contently: For those utilizing downloadable assets like eBooks and whitepapers, Docalytics offers granular metrics and heat map visualizations. Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Polaris

DECEMBER 12, 2014

Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The brands repurpose content from Fine Dining Lovers on a number of social media channels, including Twitter , Facebook , YouTube, Google+ and Pinterest. Pellegrino programs. 1: An online hub. Know your niche.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Communications 81

Communications How To Blogging Content Marketing 81