Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

Leadership 52

Leadership Communications Infographics Energy 52

Onclusive

JUNE 23, 2022

Content marketing & thought leadership: To create content that will attract your target customers and speak to their needs at every step of the customer journey, make it a point to review your editorial calendars with marketing on a quarterly or monthly basis.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

Leadership 52

Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

JANUARY 10, 2022

In the FEEL First eBook on how generations face fears, the results showed that Millennials generally “prefer consistent and ongoing feedback and access to higher level meetings where they can state their ideas” (p. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Flack's Revenge

MAY 15, 2015

AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership. (A more complete list can be found in Alan Belniak’s LinkedIn post ).

Tools 120

Tools eBook Social Media Meeting 120

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement eBook 118

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Build on that thought leadership with an active media relations program.

How To 117

How To eBook Leadership Social Media 117

Melissa Agnes

FEBRUARY 19, 2015

Recommended read: My ebook, Guide to Leveraging and Managing Twitter in a Crisis , explains how to successfully do all this and more. This is critical if you’re going to position your organization as the voice of credibility and leadership, which always needs to be your first priority. Having a crisis hashtag strategy.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? If your content marketing objectives aren’t serving your greater business objectives, you should rethink your strategy. . Intimately tied to ‘why’ is ‘what’ – what will you do, specifically, to achieve your objectives? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

PRSay

SEPTEMBER 18, 2020

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020).

eBook 187

eBook Policies Government Engineering 187

Contently - Strategy

SEPTEMBER 18, 2024

The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. Cutting-edge thought leadership is one way to stand out. Don’t get us wrong: You need these types of assets. They’re the bread and butter of content marketing.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Doctor Spin

JANUARY 19, 2024

Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a direct approach to intrapersonal communication: Rationalise and simplify—never let trivial tasks or topics become complicated or emotional.

Communications 52

Communications eBook Leadership Corporate 52

Sword and the Script

NOVEMBER 29, 2022

The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing. Indeed, that’s content , but it’s not necessarily content marketing. Keep doing you!

Content Marketing 119

Content Marketing B2B Marketing eBook 119

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. Molly Borchers is an experienced PR strategist, eBook author and blogger at FreePRHelp.com. 3 Smart Thought Leadership Tips for Entrepreneurs is a post from: Shonali Burke Consulting, Inc. Sign up here to snag your spot!

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Doctor Spin

NOVEMBER 13, 2024

Communicative leadership is about being deliberate in every interaction. A straightforward and practical leadership hack is to treat giving instructions as a distinct ritual—separate from the informal or problem-solving conversations that might precede it. PR Resource: Leadership PR Course Free leadership PR course.

Leadership 52

Leadership Course Analysis eBook 52

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. The Qualities of Leadership: Direction, Communication, and Obfuscation. Continue reading Learn more: Information Asymmetry: The Informed Minority Advantage Subscribe and get a free ebook on how to get better PR ideas.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Doctor Spin

OCTOBER 16, 2024

Learn more: The Norman Axiom Subscribe and get a free ebook on how to get better PR ideas. Learn more: The Paradox of Prominence Subscribe and get a free ebook on how to get better PR ideas. there will always be Normans out there). If the paradox of prominence is the question, then Norman is the answer. Thanks for reading. Ashmore, R.

eBook 52

eBook Journalism Analytics Privacy 52

Doctor Spin

DECEMBER 3, 2023

Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Dynamic Language in Leadership Communication Framing in leadership communication is crucial because it allows leaders to effectively connect with and influence their diverse audiences in various contexts.

How To 52

How To Leadership eBook Journalism 52

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Social Media 75

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

Storytelling 59

Storytelling Publicity eBook Leadership 59

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.

Leadership 52

Leadership International Internal Employee 52

Doctor Spin

JANUARY 3, 2024

Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe and get a free ebook on how to get better PR ideas. The role of leadership : The author stresses the importance of leadership in strategy formulation. If you write 1–2 clear sentences per bullet, your strategy should fit nicely on one page.

Strategy 52

Strategy eBook Policies Leadership 52

Solo PR Pro

SEPTEMBER 11, 2014

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

eBook 57

eBook Leadership Twitter Meeting 57

Public Relations Sydney

NOVEMBER 16, 2014

For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below. Entrepreneur networking PR tips contacting journalists relationship building thought leadership'

Local 90

Local Social Media eBook Meeting 90

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

NOVEMBER 29, 2023

Credit: Wikipedia) Existentialism: Thought Leadership, Advisory, and Education Regarding thought leadership, advisory, and education, I often remind myself of the beautiful words of the Danish existentialist Søren Kierkegaard (1813–1855): 1 Søren Kierkegaard. 1840 af Søren Kierkegaard. ANNOTATIONS [ + ] ANNOTATIONS 1 Søren Kierkegaard.

Wikipedia 52

Wikipedia eBook Education Pitching 52

Presspage

AUGUST 15, 2017

thought leadership. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. the importance of measurability. contributors.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. Then, the references and contacts start to come a lot easier.

B2B 77

B2B Media eBook Interviews 77

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Shift Communications

SEPTEMBER 22, 2015

Let’s say that the goal is “driving more leads through thought leadership” What are some tactical ways we can achieve the goal? eBooks, whitepapers, a good blogging strategy, speaking, and so forth. Once the goals are firmly in mind, beginning to formulate tactics that lead to goal completion is the next step.

Strategy 60

Strategy eBook Leadership Resources 60