Doctor Spin

FEBRUARY 26, 2024

Learn more: The Golden Rule of Persuasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. You have to put in the work, period.

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eBook Journalism Course Examples 52

Doctor Spin

MARCH 1, 2024

By “pitching” themselves to these avenues, aspiring PR professionals can increase their chances of finding entry-level opportunities and kick-starting their careers in public relations. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. You can think of a landing page as the catcher in a baseball game—it’s there to catch the traffic your marketing team is pitching to your targeted audiences.

eBook 69

eBook Tools B2B Examples 69

Public Relations Sydney

JANUARY 26, 2015

The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. Download our FREE PR ebook here. Learn more about how to get amazing PR results.

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Pitching Media Writing eBook 40

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Your pitch writing will evolve with time. He''s also an author.

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Pitching eBook How To Pinterest 64

The Resolution Blog

OCTOBER 26, 2017

I know as I have pitched and won these budgets. Then, if you want to know how to get started read my ebook ‘PRs Digital Resolution. Explore SEO link building budgets You might not expect this one but it’s big! SEO link building is probably the biggest area for budget growth in Public Relations, ever. They love it.

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How To SEO eBook Measurement 181

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

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eBook Video YouTube Blogging 70

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. Pitching to bloggers Once you have identified the blogs you wish to target for guest blogging opportunities, now you need connect with them.

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Pitching How To eBook Blogging 40

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Elevate your Pitch Game. Improves Content Strategy. Team integration allows more ideas to flow through the content creation funnel.

Marketing 89

Marketing eBook Pitching Radio 89

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

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B2B Leadership Customer Service eBook 147

Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions).

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

OCTOBER 16, 2023

Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals.

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Digital PR SEO Engineering eBook 83

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

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Pitching eBook Writing Newspapers 96

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. An editorial calendar is great for helping you match up your social media updates with the content you’re publishing, both on your blog and as resources like whitepapers and ebooks. Get Everyone Involved.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it.

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eBook Exercises Employee SEO 71

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. But it had several advantages other than SEO. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link].

Media 89

Media eBook Survey Travel 89

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. .

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Data eBook Strategy Pitching 95

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). Public relations budget and resources.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Polaris

MARCH 17, 2015

The team that pitches the business works on the business. Larger PR firms often resort to “bait-and-switch” when pitching a new client, sending a senior team in to win the business, then staffing it with juniors when they win. Every client is important, even those with smaller budgets. Multi-National PR Agency: The Negatives.

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Agency eBook Training Media Training 100

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. We are all captives of the picture in our head—our belief that the world we have experienced is the world that really exists.” — Walter Lippmann Subscribe now and get a free ebook on how to get better PR ideas ! Managing a crisis communication situation with empathy. 2023, April 21).

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

In the same way PR teams monitor trending news for reactive media pitching opportunities, they also use social channels for business leaders to offer bite-sized commentary on such news. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Presspage

APRIL 15, 2019

download our free ebook on the role of SEO in PR. Once you’ve found the right story, maximize your possibilities for coverage - and valuable backlinks - by pitching it to the right people. Looking for a more in-depth guide? The core elements of SEO. Building relationships with journalists remains essential for PR professionals.

SEO 60

SEO Engineering eBook Google 60

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Learn more: Subscribe and get a free ebook on how to get better PR ideas. The ability to minimise bad thinking? Deconstruction.

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eBook Analysis System Data 52

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview.

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Case Study How To Study Pitching 90

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. The Soft and Subtle PR Pitch of Content Marketing. HARO: Good PR Pitches have a Long Shelf Life.

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Media Relations Media Interviews Pitching 60

Public Relations Sydney

DECEMBER 7, 2014

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

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eBook Newspapers Social Media Pitching 90

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. By contrast, infographics ought to visualize stories, take a stand on an issue and it is subjective. So, what does that mean?

Infographics 68

Infographics Data Case Study Content Marketing 68

ISEBOX

DECEMBER 1, 2015

Now, you can use your pitching skills to connect with journalists on their website and social profiles. Then, submit your pitch to the journalist and wait to see if they’re interested. Write an ebook and post engaging, multimedia content on your website, and then present at conferences.

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eBook Tools Groups Twitter 70

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". By confirming the audience, PR pros can better identify targeted media outlets, which will pave the way for more targeted pitches and interesting stories to share. What is a PR Strategy? Tell a compelling story. the brand’s story.

Strategy 76

Strategy eBook Consumer Fashion 76

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Is this clear? Do you have any questions?

How To 52

How To eBook Wikipedia Viral 52

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.

Writing 45

Writing Media eBook Survey 45

Public Relations Sydney

SEPTEMBER 8, 2014

Specialist PR people know which media to target for which message (and often have cultivated incredible contacts), what content the media want , when to pitch them which story and what is the best way to deliver your message. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. .

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eBook Agency Advertising Advertising 84

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.

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Pitching eBook Retail Newspapers 40

Sword and the Script

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Maybe your team can only handle one ebook a quarter. We put a similar program in place for contributed articles, pitches and press releases too. That’s fine to start with.

Marketing 173

Marketing eBook Guidelines B2B 173

Public Relations Sydney

SEPTEMBER 14, 2014

Just as with sending out press releases and media pitches, knowing when and where to send your kit is crucial. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Where to send your media kit. Contact us today. The post Media kits: What is a media kit and why do you need one?

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Media eBook Interviews Writing 95