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” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around ProductLaunches. How do you entice subscribers to your email newsletter? August: Tell Your Brand’s Story.
You can’t blast out a link to your latest ebook. You can send company news to keep them in the loop and information on upcoming productlaunches and promotions to drive sales. You can’t forward a clip of a recent television interview. You can’t email an invitation to a local speaking gig.
And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. If the asset is part of a major productlaunch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.
The launch of a new productLaunching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. Contact us today.
ProductLaunches. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles.
The launch of a new productLaunching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips download our free PR eBook by clicking the button below. Articles Blog tips Catriona Pollard CP Communications media release'
Corporational Determinism—The New Paradigm for ProductLaunching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, productlaunch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around ProductLaunches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.
Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, productlaunches, and speaking appearances.
Some noteworthy press release topics you might want to keep in your arsenal include productlaunches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).
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