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Facebook, Twitter, Instagram—these popular socialmedia platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, socialmedia and content marketing news designed to help marketers stay up to date on trends and best practices. You can’t blast out a link to your latest ebook.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your socialmedia channels.
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your socialmedia channels.
Corporational Determinism—The New Paradigm for ProductLaunching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, productlaunch, news release, etc. What is usually included in a media kit?
You also want to highlight why this news is noteworthy so that the media and your customers are further intrigued and inspired to read on or share your news. Generally, the purpose of a CTA is to direct your readers to your business website or other socialmedia sites. Craft a Good Headline. Prioritize SEO Practices.
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