Ronn Torossian

FEBRUARY 5, 2024

In today’s digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. With countless channels and metrics, it’s crucial to identify the key performance indicators (KPIs) that truly matter. These guiding lights illuminate the path to building brand awareness, fostering engagement, and ultimately, driving business success.

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Corporate Communications Branding Brand 221

Agility PR Solutions

FEBRUARY 5, 2024

For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at the same time, knowing how well you are performing is crucial […] The post Reach vs. impressions: Which metric is more important to track?

Social Media 187

Social Media Marketing Media Measurement 187

HMA Public Relations

FEBRUARY 5, 2024

Happy #MediaMonday! This feature comes to us from Lee Shappell, the current editor of the Tempe Tribune, the city’s original newspaper that made its return to print and online over the weekend. Meet Lee and learn more about his experiences in the media and return to the Tempe Tribune in this post.

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Newspapers Print Meeting Media 118

Agility PR Solutions

FEBRUARY 5, 2024

AI is the driving force behind the latest rapid growth in the world of marketing. It allows businesses to boost their ROI, personalize their content, and understand their target audience better. Here are 9 ways you can use them to improve your brand performance. Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions.

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Tools Branding Brand Marketing 179

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog.

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Examples How To Writing Blogging 104

Medianet Australia

FEBRUARY 5, 2024

Generative AI was a major focus of the 2024 Medianet Australian Media Landscape Report released today - with a sense of journalists being highly concerned about what it could mean for the quality of their work and their livelihoods.

Report 98

Report Media Training Analysis 98

Agility PR Solutions

FEBRUARY 5, 2024

For brands and businesses to effectively tackle the planet’s climate crisis—or even make a difference—setting carbon-neutral and sustainability goals is just the tip of the iceberg. These initiatives can only be moved forward by highly-skilled individuals—and those skills are few and far between at almost every company in the world’s busiest business hubs, reveals new […] The post Skills crisis is becoming Green Transition’s biggest obstacle: Just 3 percent of companies in world’s to

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Crisis Company Branding Brand 109

Inbound PR

FEBRUARY 5, 2024

Many people ask me how I remain this productive in a job that's full of last-minute urgencies and constant changes? My answer is simple, I have three non-negotiables to keep a high performance at work and in my private life and they have nothing to do with work itself. All three are about something very foundational - my body and ensuring it functions at its peak.

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Exercises 86

Mark My Words

FEBRUARY 5, 2024

These days, it’s not uncommon for corporate entities to issue apologies and admit mistakes, but the statement from Fujitsu’s European boss, Paul Patterson, is significant. It explicitly acknowledges their involvement in errors and their impact on innocent individuals. This could be considered a notable ‘mea culpa’ in the context of corporate PR.

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Corporate 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Institute for Public Relations

FEBRUARY 5, 2024

This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. 15, 2023. Key findings include:1.

Social Media 59

Social Media YouTube Media Survey 59

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Photo courtesy of Pixabay 1. Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience.

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Publicity Privacy YouTube Analysis 59

Institute for Public Relations

FEBRUARY 5, 2024

This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was conducted from Aug. 16 – Sept. 13, 2023. Key findings include: 1.) 73% of U.S. companies have already adopted AI in “at least some” … Continue reading How AI Will Impact Business in 2024?

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Survey Company Media Employee 52

5W PR

FEBRUARY 5, 2024

Reaching parents effectively as an audience requires understanding their unique demands and digital habits. Two prominent strategies are email and text marketing, each with its own set of strengths and weaknesses. The better option depends on each channel and what aligns best with the parenting brand’s goals and audience. Ultimately, the best approach will depend on the specific goals and target audience of the company.

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Marketing Case Study Infographics Survey 78

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Institute for Public Relations

FEBRUARY 5, 2024

PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. An online survey of 427 senior-level communication professionals was conducted in the U.S., Canada, France, Germany, Sweden, U.K., Australia, China, Hong Kong, and Singapore from Sept. 5 – Oct. 12, 2023.

Communications 52

Communications Survey Strategy Industry 52

Onclusive

FEBRUARY 5, 2024

In the dynamic landscape of modern elections, understanding public sentiment is a key factor in shaping political narratives. In our quest to unravel the intricate web of the 2024 US Election, we conducted a comprehensive Media Impact Analysis of digital, broadcast media and social media. This blog post provides an in-depth exploration of our social listening insights, focusing on the methodology and key segments.

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Analysis Energy Reddit Pinterest 195