Thu.Mar 27, 2025

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Martech and UGC: A Strategic Guide to Modern PR Campaigns

5W PR

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns with

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The Future of Fintech Marketing for Small Brands: Navigating the Challenges and Seizing Opportunities

Ronn Torossian

Learn how small fintech brands can overcome marketing challenges through digital targeting, content marketing & influencer partnerships to compete in a crowded market The post The Future of Fintech Marketing for Small Brands: Navigating the Challenges and Seizing Opportunities appeared first on.

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#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions

HMA Public Relations

A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

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9 Journalists to Watch for The Cannes Film Festival

OnePitch

The Cannes Film Festival isnt just a showcase of cinematic excellenceits a media spectacle, with journalists from around the world covering every red carpet moment, breakout film, and industry-shaping deal. For publicists, knowing which writers are leading the conversation can make all the difference in securing coverage, whether youre pitching a buzzy premiere, an emerging filmmaker, or an exclusive behind-the-scenes story.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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It’s tough out there in PR land

Steve Barrett on PR

Whether on the client or agency sides, comms execs are experiencing the current maelstrom by knuckling down to difficult business realities, moving to new roles, leaving their jobs or being laid off.

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What are the criteria for a TED Talk?

Axia PR

Youve probably heard of TED Talks, the short, powerful presentations that share "ideas worth spreading." But have you ever wondered what it takes to deliver one of these talks? TED Talks and TEDx Talks might seem similar, but they have distinct differences. Knowing these differences and the criteria involved can help you prepare to share your own important message on this prestigious platform.

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Authenticity over optics: The right way to approach multicultural marketing

Agility PR Solutions

Authenticity in multicultural marketing is not just a buzzword; it is the foundation of any successful brand strategy that seeks to connect with diverse audiences. Many companies fall into the trap of performative inclusivity, where campaigns are designed for optics rather than genuine engagement. Consumers today see through these efforts, and the backlash can be […] The post Authenticity over optics: The right way to approach multicultural marketing first appeared on Agility PR Solutions.

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10 tips for mastering PR: A roadmap to professional growth and success

Agility PR Solutions

Public relations is an ever-evolving industry that requires professionals to stay ahead of trends, master new technologies, and continuously refine their communication strategies. Whether you’re a seasoned PR specialist or an aspiring professional, investing in your development is key to long-term success. In this guide, well explore essential strategies for mastering PR and advancing in […] The post 10 tips for mastering PR: A roadmap to professional growth and success first appeare

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10 common email marketing mistakes—and how to avoid them

Agility PR Solutions

Email marketing remains one of the most effective ways to connect with your audience, drive conversions, and foster brand loyalty. However, even the best campaigns can fall flat if they make avoidable mistakes. To help you refine your strategy and boost engagement, heres an in-depth guide on the common pitfalls of email marketing and how […] The post 10 common email marketing mistakesand how to avoid them first appeared on Agility PR Solutions.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.