5W PR

JUNE 28, 2024

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. Public relations stands as a pivotal element in this domain. While advancements in medical technology and innovative treatments are undeniably vital, building strong connections with patients and the broader public takes precedence. Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimat

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Wadds Inc.

JUNE 28, 2024

Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. These should be underpinned by planning and measurement. The CIPR has published the winning entries from its Excellence Awards, which celebrated its 40th anniversary this week. You can check out the winners and download the entries on the CIPR website.

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PRSay

JUNE 28, 2024

Why does Pride Month feel different this year? Ben Finzel says the upcoming presidential election has created a sense of dread for people regardless of their political affiliations. At the same time, the pall of the COVID pandemic has yet to clear entirely. These developments have affected the culture in general, he said. “The other big thing we have to acknowledge is the concerted attack on our community, almost from all sides, legislatively and regulatorily in some states,” said Finzel, presid

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Doctor Spin

JUNE 28, 2024

Adobe’s Not Sorry—When Data Value Outweighs the PR Backlash by Jerry Silfwer Big Tech’s land grab for training data is very real. While the PR profession cannot realistically win this fight, we do have a chance to stand on the right side of history. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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