Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. I wanted to change that, or at least challenge that thinking.

Software 131

Software Wikipedia B2B Pitching 131

5W PR

NOVEMBER 5, 2024

Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. At the core of effective PR lies the development of compelling messages. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.

Strategy 78

Strategy Communications Crisis Management Media 78

NewsWhip

NOVEMBER 5, 2024

Staying on top of industry shifts and narratives isn’t just a matter of tracking mentions; it’s about seeing the bigger picture. Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. With NewsWhip, teams can monitor key narratives, track evolving public interest, and recognize where conversations might be headed before they’re swept up in them.

Branding 78

Branding Brand Comparison Automotive 78

Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. With all of the Helpful Content Updates going on, I feel this went overlooked. But it had some major repercussions in the link building and SEO industry. After evaluating 50 sites in the SaaS space , more than half of the sites were hit by the Link Spam Update.

Google 62

Google SEO Tools Examples 62

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Institute for Public Relations

NOVEMBER 5, 2024

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss best practices for communicating metrics with senior leadership. IPR Measurement Commissioner Jason Forget (Regeneron) moderated the discussion.

Measurement 63

Measurement Leadership Communications Strategy 63

PRSay

NOVEMBER 5, 2024

As results of the 2024 election roll in, workplaces “are going to be feeling a lot of emotion, a lot of internal and team conflict,” Tina Beaty said. To diffuse the tension, “We need to give each other a moment of grace and space.” During the year leading up to the election, incivility increased in society and the workplace, fueled by sensitive topics such as abortion, religion, and politics, said Beaty, chief brand and marketing officer at the Society for Human Resource Management (SHRM).

Communications 133

Communications Internal International Employee 133