ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

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Sword and the Script

NOVEMBER 21, 2023

90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.

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PR for Anyone

NOVEMBER 21, 2023

In these crazy times we live in, everyone can use a little more joy in their day. Sherly Lynn, founder of Joyely, shows us how to do just that! She pioneered the magical Chair of Joy experience, a simple four-step strategy that helps us find peace in the midst of chaos. It’s as if you’re taking a mental vacation! We also talk about her new children’s book, which teaches kids how to use the Chair of Joy.

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The Proactive Report

NOVEMBER 21, 2023

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation.

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

NOVEMBER 21, 2023

In the bustling realm of public relations, where every moment competes for attention, a pressing challenge stands tall: generic messages have lost their power. In an age of information overload, where consumers are inundated with a constant stream of content, traditional PR methods have become increasingly ineffective. But within this challenge lies a remarkable opportunity: […] The post Hyper-personalization in PR: 6 best practices for tailoring messages and campaigns appeared first on A

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Agility PR Solutions

NOVEMBER 21, 2023

With the sheer number and spending power of the Hispanic/Latinx American population in the U.S., not to mention the importance of multicultural relations in society today—and not to mention the number of Hispanic/Latinx reporters in the country—it’s a bit pathetic that the sector’s media portrayal continues to be so disappointing. But new research from Horowitz […] The post The media perception gap: Latinx consumers dissatisfied with media’s portrayal appeared first on Agility PR Solution

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Prowly

NOVEMBER 21, 2023

Politics can be a maze of information, debates, and decisions that affect us all. But fear not, there are political columnists who make it their mission to unravel the complex world of politics and bring it to your doorstep. In this article, we’re putting the spotlight on names you should know if you want to […] The post Top Political Journalists — the 2023 List appeared first on Prowly Magazine.

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Agility PR Solutions

NOVEMBER 21, 2023

Is Black Friday a fading holiday-shopping tradition in the digital age? Well, we’ll find out in a few days whether it’s still substantial, but the fact is these deals and discounts are starting to be extended over several days or weeks, so the one-day event of past years is certainly diminishing. And this goes for […] The post Trends and expectations surrounding Black Friday 2023: Why consumers will shop less—and spend less—this year appeared first on Agility PR Solutions.

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Prowly

NOVEMBER 21, 2023

Did you know that all social media networks combined have 4.95 billion users as of November 2023? If you run a business, it’s very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to […] The post Top 15+ Social Listening Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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HMA Public Relations

NOVEMBER 21, 2023

Thanksgiving is right around the corner and Alison Bailin is here to share why we should be grateful for public relations. From safety seals to the Disney Parks, learn more on the impact of the industry in this blog post.

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Burrelles Fresh Ideas

NOVEMBER 21, 2023

Public relations can be a tough discipline to master. The way you communicate with clients is constantly changing, and you may find that generating positive publicity is even more challenging in today’s digital age. Most public relations professionals agree that the skills required for PR excellence are changing. According to one report, 88% of PR professionals say that strategic planning will be key to their role in the next five years, yet less than 21% say they feel comfortable working

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5W PR

NOVEMBER 21, 2023

ChatGPT, a remarkable AI chatbot, is at the forefront of the AI transformation. It provides an avenue for interactive communication with AI , offering a wide array of capabilities. To make the most of it, developers and enthusiasts have created an assortment of ChatGPT plugins. Prompt Perfect Anyone struggling to craft the perfect prompts for ChatGPT should look no further.

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NewsWhip

NOVEMBER 21, 2023

If you haven’t heard of Blackpink, it’s time to get up to speed! Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Axia PR

NOVEMBER 21, 2023

In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage. Tune in to learn more!

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Maxim Behar

NOVEMBER 21, 2023

Sometimes we are a pretty crazy, to put it mildly, society. Leftist politicians clamoring for a conservative free market call themselves right-wing ones. And in all this fuss we forget that ideologies died long ago and have been replaced by pragmatism. Whoever wants to tell me what, at a time when real wars are raging on our borders, at a time when more than ever we need to make money and goods, or better still, 'money-prime', divide ourselves into pseudo-left and ill-right - it really is a wast

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PR Fuel

NOVEMBER 21, 2023

How do top-tier companies manage to announce their leadership changes with such finesse and clarity? How do they craft a new CEO press release that not only informs but also builds trust and excitement among stakeholders, employees, and the media? The. Read More The post How Can You Write a New CEO Press Release? The Best Tips appeared first on eReleases.

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The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. Behind every cutting-edge technology company are humans — and human stories. What’s yours? I recently had the opportunity to moderate a panel on supply chain resilience-building at the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.