Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. 1.Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your

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Analysis Media Trends Data 195

Agility PR Solutions

JANUARY 25, 2024

There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the everyday individuals who have managed to carve out a unique niche in the vast expanse of […] The post Connecting with nano-influencers: The PR goldmine of 2024 appeared first on Agility PR Solutions.

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Publicity Marketing 117

Steve Barrett on PR

JANUARY 25, 2024

A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.

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Agency Brand Branding Blogging 158

Agility PR Solutions

JANUARY 25, 2024

Diving into a first internship can be scary; no one wants to end up like Andy Sachs from The Devil Wears Prada—overworked, underappreciated, and dealing with a demanding boss after working hours. While most internship experiences will not end up as extreme, intern programs can be challenging to get just right. Balancing giving interns a […] The post How to build a strong intern program for your company appeared first on Agility PR Solutions.

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Internal International Company How To 110

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The Hoyt Organization

JANUARY 25, 2024

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

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Strategy Brand Branding SEO 93

HMA Public Relations

JANUARY 25, 2024

Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.

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Strategy Communications Publicity 90

OnePitch

JANUARY 25, 2024

Learn how to successfully pitch an op-ed and increase your chances of getting published with our five tips.

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Pitching How To 86

Institute for Public Relations

JANUARY 25, 2024

Download the Full Report (PDF): Generative AI in Organizations: Insights and Strategies from Communication LeadersDownload Social Graphics (PDF): AI Report – Social GraphicsDownload News Release (PDF): IPR Report | Generative AI in Organizations: Insights and Strategies from Communication Leaders GAINESVILLE, FLA — Communication and technology leaders are enthusiastic about the potential of generative artificial intelligence (GenAI) … Continue reading New IPR Research Examines

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Tools Technology Report Strategy 52