Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. That may be a good enough reason to try. In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness.

Creativity 99

Creativity B2B Examples Marketing 99

Agility PR Solutions

AUGUST 13, 2024

In today’s fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company’s public perception and communicating with its audience on a deeper level.

Publicity 125

Publicity Crisis Management Crisis Reputation 125

Awario

AUGUST 13, 2024

During a crisis, most companies cut their budgets and halt experiments. Fancy tools that cost thousands of dollars per year (sometimes even per month!) stop being worth it. Marketers revert to spending as little as possible, even if before the tool (or the activity) proved to be a good value-for-money. Priorities change, and marketing changes with them.

Tools 121

Tools Crisis Brand Branding 121

Agility PR Solutions

AUGUST 13, 2024

Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. In terms of public relations, Gen Z presents both unique challenges and opportunities. Many recent PR approaches have been adjusted […] The post PR for Gen Z: 7 things brands should consider when targeting young audiences appeared first on Agility PR Solutions.

Brand 124

Brand Branding Technology Consumer 124

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Stern + Associates

AUGUST 13, 2024

Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. One of the first steps in landing these coveted spots is developing a compelling speaker package. A well-crafted speaker package not only showcases a speaker’s expertise but also demonstrates their presence and the value they deliver to audiences.

Conference 117

Conference Leadership Corporate Pitching 117

Wadds Inc.

AUGUST 13, 2024

One Step Forward Two Black reports that the UK public relations industry has made limited progress in addressing diversity. Progress for black practitioners working in communications and public relations in the UK has been limited since 2020 according to a report published by the UK Black Comms Network. The third longitudinal report - One Step Forward Two Black - tells the story of cultural issues, discrimination and barriers to progression.

Publicity 98

Publicity Ethics Training Corporate 98

Stern + Associates

AUGUST 13, 2024

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. These tools are revolutionizing the industry, offering capabilities that can transform our workflows, enhance personalization and free up time for strategic initiatives.

Tools 92

Tools Marketing Creativity Analysis 92

Culpwrit

AUGUST 13, 2024

At a PRSSA event last spring, I met several students who were planning to attend this year’s international conference in Anaheim. When I asked if they were all juniors and seniors, most nodded yes while one said she was a freshman. I asked how she got so involved that she was already on the… Continue reading College Bound? Get Involved The post College Bound?

Conference 81

Conference Internal International 81

OnePitch

AUGUST 13, 2024

Radhika Seth is British Vogue 's film and culture editor.

Film 76

Film Media 76

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Landis PR

AUGUST 13, 2024

By Brianne Miller and Makenzi Jordan Rodriguez Photo courtesy of Pixabay Here at Landis Communications Inc., we take great pride in our robust environmental public relations practice. For over 34 years, our team has been dedicated to advancing crucial environmental causes through strategic public relations efforts. We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous communities, facilitating wildlife

Policies 59

Policies Community Measurement Local 59

Institute for Public Relations

AUGUST 13, 2024

There is no excerpt because this is a protected post.

Groups 52

Groups Blogging 52

PR Fuel

AUGUST 13, 2024

There’s a reason why there are nearly 275,550 public relations professionals in the United States. Millions of businesses rely on these professionals to influence public perception of a company, brand, or individual. An essential tool in any PR professional’s toolbox is a press release… Read more The post What to Look for in Press Release Distribution Services appeared first on eReleases.

Tools 52

Tools Company Publicity Branding 52