Sword and the Script
AUGUST 13, 2024
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. That may be a good enough reason to try. In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness.
Agility PR Solutions
AUGUST 13, 2024
Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. In terms of public relations, Gen Z presents both unique challenges and opportunities. Many recent PR approaches have been adjusted […] The post PR for Gen Z: 7 things brands should consider when targeting young audiences appeared first on Agility PR Solutions.
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Stern + Associates
AUGUST 13, 2024
Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. One of the first steps in landing these coveted spots is developing a compelling speaker package. A well-crafted speaker package not only showcases a speaker’s expertise but also demonstrates their presence and the value they deliver to audiences.
Agility PR Solutions
AUGUST 13, 2024
In today’s fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company’s public perception and communicating with its audience on a deeper level.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Stern + Associates
AUGUST 13, 2024
Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. These tools are revolutionizing the industry, offering capabilities that can transform our workflows, enhance personalization and free up time for strategic initiatives.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 13, 2024
AI needs oversight—almost all tech and data execs have said as much—and new research from data intelligence firm Collibra affirms this, finding that virtually all respondents (99 percent) cite threats necessitating AI regulation in the US. However, the survey data also reveals that many decision makers, regardless of organization, express skepticism in the U.S. government’s […] The post New research affirms the need for AI regulation in the US—but also reveals a notable lack of trust
OnePitch
AUGUST 13, 2024
Radhika Seth is British Vogue 's film and culture editor.
Wadds Inc.
AUGUST 13, 2024
One Step Forward Two Black reports that the UK public relations industry has made limited progress in addressing diversity. Progress for black practitioners working in communications and public relations in the UK has been limited since 2020 according to a report published by the UK Black Comms Network. The third longitudinal report - One Step Forward Two Black - tells the story of cultural issues, discrimination and barriers to progression.
Culpwrit
AUGUST 13, 2024
At a PRSSA event last spring, I met several students who were planning to attend this year’s international conference in Anaheim. When I asked if they were all juniors and seniors, most nodded yes while one said she was a freshman. I asked how she got so involved that she was already on the… Continue reading College Bound? Get Involved The post College Bound?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Landis PR
AUGUST 13, 2024
By Brianne Miller and Makenzi Jordan Rodriguez Photo courtesy of Pixabay Here at Landis Communications Inc., we take great pride in our robust environmental public relations practice. For over 34 years, our team has been dedicated to advancing crucial environmental causes through strategic public relations efforts. We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous communities, facilitating wildlife
Institute for Public Relations
AUGUST 13, 2024
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PR Fuel
AUGUST 13, 2024
There’s a reason why there are nearly 275,550 public relations professionals in the United States. Millions of businesses rely on these professionals to influence public perception of a company, brand, or individual. An essential tool in any PR professional’s toolbox is a press release… Read more The post What to Look for in Press Release Distribution Services appeared first on eReleases.
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