Tue.Jan 30, 2024

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6 Most Important Skills Needed to Succeed in PR

Remote PR Jobs

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. However, excelling in this dynamic field requires more than just good communication skills. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

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Challenging Ageism: Beyond Stereotypes and Labels with Ashton Applewhite

PR for Anyone

Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. She has been acknowledged by various major media outlets such as the New York Times , The New Yorker , NPR , and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view.

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Time is of the essence with Jason Mudd | On Top of PR podcast

Axia PR

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries. Tune in to learn more!

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Survey says this is the top reason people unsubscribe from email marketing

Sword and the Script

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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3 big stressors in PR and how professionals can combat them

Agility PR Solutions

A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress PR professionals experience can seriously disrupt their work satisfaction, their productivity, and—most […] The post 3 big stressors in PR and how professionals can combat them appeared first on Agility PR Solutions.

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How heat mapping boosts data visualization: A 2024 guide for marketers

Agility PR Solutions

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

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Unlike others investing recklessly, top-performing companies tie tech spend to key strategies—and gain a lasting advantage

Agility PR Solutions

The lure of AI is hard to resist, even for businesses that don’t have a clear plan for using it. The plan for many seems to be “buy it, deploy it, then figure it out along the way.” But the top performers are doing it differently—they are spending on their most critical business priorities and […] The post Unlike others investing recklessly, top-performing companies tie tech spend to key strategies—and gain a lasting advantage appeared first on Agility PR Solutions.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. We hope you find this beneficial. Feel free to add your comments! Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Coffee with a Journalist: Sam Blum, Inc. Magazine

OnePitch

Sam Blum is a senior writer for Inc. Magazine. Sam's coverage meets at the intersection of technology and culture with a focus on founders and venture capital.

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Why Mob Wife Winter is a Major TikTok Trend for Digital Influencers This Season

5W PR

The minimalist clean girl trend is on its way out as there’s a new trend on the social media scene called the mob wife trend. This trend is as bold as its inspiration, and it’s winter’s hottest fashion movement that draws unapologetic glamour from the fictional realm of organized crime royalty. Elements include voluminous blowouts cascading down backs, thick fur coats, and enough gold jewelry to blind a casino boss.

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Embracing the Power of Multimedia in IR

Presspage

Increasing Importance of Multimedia in Investor Relations The current digital era has completely reshaped how we approach investor relations. It pushes us to move away from traditional methods. Multimedia content has taken center stage, and it proves to be a necessity for meeting the heightened expectations of today's investors. When we dig into how multimedia boosts engagement and comprehension among investors, supported by stats and research findings, it is clear that multimedia is not just a

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What Role Will Reputation Play If Britain Is To Become A New Silicon Valley?

PR in High Definition

This article was originally published in Forbes. Politicians making grandiose claims is as old as time itself. Call me cynical, but often these claims are revealed by scrutiny and time to be nothing more than just that—claims. So, when Jeremy Hunt, backed by Rishi Sunak, recently outlined (several times) his vision to make the U.K. the “next Silicon Valley ,” I couldn’t help but meet this with a healthy dose of skepticism.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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All About Ads – Important updates to be aware of in 2024

Prohibition

We are a little into the year now and there are already so many ad updates that you need to be aware of for the year ahead. Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta is removing more ad targeting options from its audiences A common occurrence each year, Meta is yet again removing detailed targeting options from its ad campaigns.

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Every company should have a crisis handbook

PR in High Definition

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff.

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How AI is Rewriting the Rules of Human Social Interaction

Stern + Associates

From our voice-recognizing morning coffee brewers to our auto-dimming bedtime smart lamps, devices powered by artificial intelligence (AI) are increasingly being introduced to households and workplaces around the world. How will this technology reshape not just the tools we use, but the fundamental ways we make decisions and interact socially as humans?

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Humanoids walking among us

PR in High Definition

Technologically, humanity is at an inflection point. More and more industries are advancing so much that concepts and technologies previously reduced to cameo appearances in Sci-Fi films are beginning to come into the mainstream. This trend is currently being driven by a few key technologies such as autonomous or flying vehicles, the metaverse and, particularly recently, artificial intelligence.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Influencer Marketing: 2024 Trends for Businesses

Prohibition

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. That said, the landscape of influencer marketing has undergone significant changes in recent years and is constantly evolving, meaning brands need to adapt and refine strategies to stay relevant and ensure its effective.

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Where did it all go wrong for Marcus Rashford?

Mark My Words

Daily Mail PR guru Mark Borkowski, who has managed crises for several high profiles footballers, told MailOnline that ‘something is seriously wrong’ behind the scenes. He said: ‘We saw this back in the day with the Rooneys and the Beckhams. Marcus was a golden boy but the constant pressure perhaps of not performing on the pitch and mental health issues takes its toll. ‘These players were expected to be role models, often when they’re not.

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VRIC 2024 Reflections: Newsfile’s Key Takeaways

Newsfile

Melissa Strle The Vancouver Resource Investment Conference (VRIC) 2024, held in Vancouver, British Columbia, was a crucial event for the junior mining sector. Newsfile’s team from Vancouver and Toronto joined over 300 companies and 5,000 investors, ready to gather key insights from this significant industry gathering. Amidst the bustling atmosphere and dynamic interactions, Newsfile’s Vince West shared his observations on the conference’s environment: The conference was well at

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Challenging Ageism: Beyond Stereotypes and Labels with Ashton Applewhite

PR for Anyone

Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.