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A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question. The number one answer CMOs gave was that they’d invest it in talent (17%) – both hiring and professional development.
How strong is your agency’s company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s why so many organizations emphasize company culture. If you’re reading this, you may be concerned that your […] The post 9 ways to improve your agency’s company culture appeared first on Agility PR Solutions.
Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. GAAD aims to get people talking, thinking, and learning about digital accessibility and inclusion — and the more than one billion people with disabilities/impairments. Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the frequency and sophistication of breaches, hacks and scams—and despite all this power, the tech […] The post The AI reality in 2024: New research affirms gaping holes in AI knowledge, training and policies—but 7 in 10 staffers are us
The Bipartisan Policy Center examined who the public trusts to deliver information about how to vote, election administration, and election results. A survey of over 2,155 registered voters across the United States was conducted from Oct. 14-15, 2022, in Colorado (805 voters), Georgia (809 voters), and Wisconsin (501 voters). Key findings include: 1.
The Bipartisan Policy Center examined who the public trusts to deliver information about how to vote, election administration, and election results. A survey of over 2,155 registered voters across the United States was conducted from Oct. 14-15, 2022, in Colorado (805 voters), Georgia (809 voters), and Wisconsin (501 voters). Key findings include: 1.
In today’s fast-paced and ever-changing business landscape, agile practices have become the norm for software development teams. Development has rightfully shifted towards incremental, iterative workflows to adapt to changing market conditions and customer needs quickly. However, effective planning remains a challenge for product teams, as they strive to strike the right balance between focus and […] The post Managing product roadmaps with just enough details to guide iterative devel
2024 PsyCon was a monumental gathering, underscoring the rapid growth and transformative potential of the psychedelic industry. As we delve into the insights from this groundbreaking conference, it becomes clear that we are on the brink of a new era in healthcare—one where psychedelics are not merely seen as medicines, but as agents of profound healing and growth.
Yet another month filled with interesting social media ad updates that every marketer should be aware of. From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the platform, here is your May ads update. Meta reveals new AI-powered ad tools Along with Meta’s many additions to social media advertising tools in the past couple of years, it is now introducing machine learning-powered creator recommendations for brands in
In the ever-expanding realm of pet products, there is something to cater to every creature’s needs, be they furry, feathered, or scaled. Amidst the bustling marketplace, however, the challenge lies in distinguishing a brand from the rest. The secret weapon here is pet influencers. These appealing animals, alongside their human caregivers, are storming social media platforms, captivating viewers with their captivating antics and visible zest for life.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself.
Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. Whatever metrics you may be considering, AVE should NOT be one of them. If you still need convincing about the true depths of its evil nature, then here are half a dozen articles for you, How to Spurn the Siren Call of the AVE Succubus Breaking Bad Measurement: 2 Ways to Kick the AVE Habit Addicted to AVE?
IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. Frank Emi was born in Los Angeles on Sept. 23, 1916. Emi was a second-generation Japanese American, also referred to as “Nisei.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
This summary is provided by the IPR Center for Diversity, Equity and Inclusion Dr. Roxanne Coche and Dr. C.A. Tuggle analyzed how NBC’s prime time coverage treated men’s and women’s sports including who and what was excluded from that coverage for both sexes. A content analysis of over 311 hours of NBC prime-time coverage of the … Continue reading Who is Getting the Most Coverage during NBC Olympic Prime-Time?
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