Thu.Aug 22, 2024

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The Keys to Making Your Press Release Stand Out for Journalists

Business Wire

Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press release is no longer sufficient; incorporating multimedia content, especially video, is essential for making a press release stand out.

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How Branding Differentiates You From Competitors

Ronn Torossian

Branding is more than just ensuring that a company has a logo or a catchy slogan. It’s the key to developing a successful business, setting it apart from the competition, and forging enduring connections with the target audience. Crafting a unique brand identity A distinctive brand identity created with a branding agency, forms the foundation […] The post How Branding Differentiates You From Competitors appeared first on.

Branding 195
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How cybertech PR communicates safety, builds trust, and reduces risk

Agility PR Solutions

Cybersecurity has become an indispensable aspect of business operations in today’s digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced.

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US Presidential Election Media Impact Analysis

Onclusive

The post US Presidential Election Media Impact Analysis appeared first on Onclusive.

Analysis 195
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The role of SEO in shaping modern public relations

Agility PR Solutions

How do some brands consistently stay ahead of the competition? The answer is the strategic use of SEO combined with public relations: SEO PR strategy. Today, SEO has become an essential part of effective PR. It helps businesses boost their visibility, manage their reputation, and engage with their targeted audience more effectively. SEO goes beyond […] The post The role of SEO in shaping modern public relations appeared first on Agility PR Solutions.

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More Trending

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Crisis communication strategies for luxury brands

Agility PR Solutions

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation. This article focuses on the necessity of effective crisis management and communication plans that can […] The post Crisis communication strategies for luxury brands appeared first on Agility PR Solutions.

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Stay one stead ahead of issues with the Foresight Framework

NewsWhip

You may (or may not!) be aware that we recently undertook a collaborative study with Stephen Waddington. Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. This framework is fast becoming an essential tool for communications professionals dealing with polarizing issues. While it’s a framework specifically designed for politically polarizing scenarios, it’s just as effective for mitigating almost any known issue.

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Be Unique: Showcase your Brand and The Lifestyle it Embodies

5W PR

n a world overflowing with choices, brands transcend product sales—they offer a feeling, a way of life. Standing out amidst this cacophony demands a unique alchemy, transforming a brand from a name on a shelf to a symbol of a desired lifestyle. Mission and values In lifestyle PR , clearly defining the mission statement and identifying core values is essential.

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5 Time Management Tips for the Busy PR Professional

OnePitch

We’ve all felt that way in PR before where everything feels like a priority so much that it’s hard to identify what actually should be focused on at that moment. Not to mention, add in client work and emails and planning, and it can make your head spin before long.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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HMA’s Flagstaff Fun and Frolic!

HMA Public Relations

Last week, our team escaped to the pines of Discover Flagstaff for a few days of wining and dining. Check out what we did!

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Protected: Pauline Draper-Watts to Receive the 2024 IPR Jack Felton Medal for Lifetime Achievement

Institute for Public Relations

There is no excerpt because this is a protected post.