Thu.Aug 22, 2024

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The Keys to Making Your Press Release Stand Out for Journalists

Business Wire

Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press release is no longer sufficient; incorporating multimedia content, especially video, is essential for making a press release stand out.

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How Branding Differentiates You From Competitors

Ronn Torossian

Branding is more than just ensuring that a company has a logo or a catchy slogan. It’s the key to developing a successful business, setting it apart from the competition, and forging enduring connections with the target audience. Crafting a unique brand identity A distinctive brand identity created with a branding agency, forms the foundation […] The post How Branding Differentiates You From Competitors appeared first on.

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US Presidential Election Media Impact Analysis

Onclusive

The post US Presidential Election Media Impact Analysis appeared first on Onclusive.

Analysis 195
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How cybertech PR communicates safety, builds trust, and reduces risk

Agility PR Solutions

Cybersecurity has become an indispensable aspect of business operations in today’s digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Impact message changes when you dig deeper into Bentley-Gallup survey

Steve Barrett on PR

While the highlight number is striking and activist investors are having success in stemming DE&I initiatives, voters on both sides of the aisle still want companies to make statements on certain issues.

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More Trending

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Stay one stead ahead of issues with the Foresight Framework

NewsWhip

You may (or may not!) be aware that we recently undertook a collaborative study with Stephen Waddington. Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. This framework is fast becoming an essential tool for communications professionals dealing with polarizing issues. While it’s a framework specifically designed for politically polarizing scenarios, it’s just as effective for mitigating almost any known issue.

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Crisis communication strategies for luxury brands

Agility PR Solutions

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation. This article focuses on the necessity of effective crisis management and communication plans that can […] The post Crisis communication strategies for luxury brands appeared first on Agility PR Solutions.

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Be Unique: Showcase your Brand and The Lifestyle it Embodies

5W PR

n a world overflowing with choices, brands transcend product sales—they offer a feeling, a way of life. Standing out amidst this cacophony demands a unique alchemy, transforming a brand from a name on a shelf to a symbol of a desired lifestyle. Mission and values In lifestyle PR , clearly defining the mission statement and identifying core values is essential.

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5 Time Management Tips for the Busy PR Professional

OnePitch

We’ve all felt that way in PR before where everything feels like a priority so much that it’s hard to identify what actually should be focused on at that moment. Not to mention, add in client work and emails and planning, and it can make your head spin before long.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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HMA’s Flagstaff Fun and Frolic!

HMA Public Relations

Last week, our team escaped to the pines of Discover Flagstaff for a few days of wining and dining. Check out what we did!

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Protected: Pauline Draper-Watts to Receive the 2024 IPR Jack Felton Medal for Lifetime Achievement

Institute for Public Relations

There is no excerpt because this is a protected post.