Agility PR Solutions

JULY 16, 2024

Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look to the outside world. However, there’s a way to deal with […] The post Crisis management 101: 6 steps for creating a business continuity plan appeared first on Agility PR Solutions.

Crisis Management 171

Crisis Management Crisis Publicity 171

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.

B2B 138

B2B Marketing Survey Analysis 138

Agility PR Solutions

JULY 16, 2024

Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy Software Advice reveals that this “decision fatigue” caused by option overload and search shortfalls […] The post Search shortfalls are creating “decision fatigue”—and it’s ruining online shopping, say 4 in 5 consumers: Will ne

Consumer 96

Consumer Software Marketing Trends 96

OnePitch

JULY 16, 2024

Our guest on today’s episode of Coffee with a Journalist is Cloey Callahan , senior reporter at WorkLife , part of Digiday. Cloey covers how modern workplaces and workforces are changing across culture, technology, talent, leadership, spaces, diversity, equity & inclusion.

Leadership 105

Leadership Technology Report Media 105

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

JULY 16, 2024

Tree Paine, Taylor Swift’s publicist, leads the way as the biggest movers and shakers in the PR industry are profiled.

Industry 78

Industry 78

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. In this dynamic environment, influencer marketing has become a powerful tool for brands to connect with their target audience. Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

Buzzstream

JULY 16, 2024

“Top Cities for Hiking,” “Best States to Start a Business In,” “Most Exciting Summer 2024 Road Trips,” and “Worst Places to Own Income Property.” We’ve all seen regional articles highlighting the best and worst reasons to be present in different cities, states, countries, etc. These types of posts have many names.

Study 62

Study Pitching How To Data 62