Tue.Jul 16, 2024

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Crisis management 101: 6 steps for creating a business continuity plan

Agility PR Solutions

Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look to the outside world. However, there’s a way to deal with […] The post Crisis management 101: 6 steps for creating a business continuity plan appeared first on Agility PR Solutions.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.

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Search shortfalls are creating “decision fatigue”—and it’s ruining online shopping, say 4 in 5 consumers: Will new tech re-energize us?

Agility PR Solutions

Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy Software Advice reveals that this “decision fatigue” caused by option overload and search shortfalls […] The post Search shortfalls are creating “decision fatigue”—and it’s ruining online shopping, say 4 in 5 consumers: Will ne

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Coffee with a Journalist: Cloey Callahan, WorkLife

OnePitch

Our guest on today’s episode of Coffee with a Journalist is Cloey Callahan , senior reporter at WorkLife , part of Digiday. Cloey covers how modern workplaces and workforces are changing across culture, technology, talent, leadership, spaces, diversity, equity & inclusion.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Women outpace men on annual PRWeek Power List

Steve Barrett on PR

Tree Paine, Taylor Swift’s publicist, leads the way as the biggest movers and shakers in the PR industry are profiled.

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How Public Relations Enhances Influencer Campaigns

5W PR

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. In this dynamic environment, influencer marketing has become a powerful tool for brands to connect with their target audience. Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential.

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How to Ideate and Pitch a City Study for Top Tier Links

Buzzstream

“Top Cities for Hiking,” “Best States to Start a Business In,” “Most Exciting Summer 2024 Road Trips,” and “Worst Places to Own Income Property.” We’ve all seen regional articles highlighting the best and worst reasons to be present in different cities, states, countries, etc. These types of posts have many names.

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