Agility PR Solutions

JULY 16, 2024

Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look to the outside world. However, there’s a way to deal with […] The post Crisis management 101: 6 steps for creating a business continuity plan appeared first on Agility PR Solutions.

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Crisis Management Crisis Publicity 175

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.

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B2B Marketing Survey Analysis 138

Agility PR Solutions

JULY 16, 2024

Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy Software Advice reveals that this “decision fatigue” caused by option overload and search shortfalls […] The post Search shortfalls are creating “decision fatigue”—and it’s ruining online shopping, say 4 in 5 consumers: Will ne

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Consumer Software Marketing Trends 100

OnePitch

JULY 16, 2024

Our guest on today’s episode of Coffee with a Journalist is Cloey Callahan , senior reporter at WorkLife , part of Digiday. Cloey covers how modern workplaces and workforces are changing across culture, technology, talent, leadership, spaces, diversity, equity & inclusion.

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Leadership Technology Report Media 102

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. In this dynamic environment, influencer marketing has become a powerful tool for brands to connect with their target audience. Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential.

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Publicity Product Launch Guidelines Advertising 78

Buzzstream

JULY 16, 2024

“Top Cities for Hiking,” “Best States to Start a Business In,” “Most Exciting Summer 2024 Road Trips,” and “Worst Places to Own Income Property.” We’ve all seen regional articles highlighting the best and worst reasons to be present in different cities, states, countries, etc. These types of posts have many names.

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Study Pitching How To Data 62

Notified

JULY 16, 2024

Public relations is all about influence. Every PR effort, whether it’s launching a product, shaping reputation, or managing a crisis, aims to influence an audience. But the ability of PR pros to exert influence is becoming more and more difficult with the rise of fragmented digital channels, misinformation and an increase in stakeholder skepticism. To stay ahead of the game, it's essential to understand the changes and how to adapt.

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Crisis Reputation Publicity How To 52