Agility PR Solutions

AUGUST 15, 2024

The tide is turning on consumers’ brand-purpose demands—taking political and societal stances, which was stressed as a key strategic positioning tactic for brands as recently as a year ago, has fallen out of favor with most Americans as the presidential election season kicks into gear. According to a survey conducted last year, only 41 percent […] The post Standing out amid election noise: Comms expert offers ‘Anti-PR’ insights for handling the media frenzy as November approaches appeared

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Survey Media Consumer Branding 105

Bianchi Biz Blog

AUGUST 15, 2024

After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … a

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Agility PR Solutions

AUGUST 15, 2024

YouTube is one of the most powerful marketing channels to reach a global audience. The platform has over 2.5 billion monthly active users. Of this, 2.07 billion are over 18 years. These users spend about 19 minutes a day on YouTube. That’s 19 minutes you get to win their attention. To leverage this popularity, you […] The post 9 of the best YouTube tools for marketers and brands appeared first on Agility PR Solutions.

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YouTube Tools Branding Brand 105

NewsWhip

AUGUST 15, 2024

CrowdTangle has officially shut down, but having access to reliable data across the web and social media is still crucial in today’s fractured media landscape. The loss of the tool has meant that journalists, researchers, businesses, and more will need to find a replacement for their social media monitoring. There are other platforms out there that will help you continue the work you’ve been doing, and take your monitoring game to the next level.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

AUGUST 15, 2024

Artificial intelligence has revolutionized the way businesses operate, including public relations. Its ability to process vast amounts of data, identify trends, and automate tasks has transformed the industry. However, AI’s lack of emotional intelligence remains a significant challenge. This limitation can hinder effective communication, crisis management, and brand perception.

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Crisis Management Crisis Trends Data 100

Notified

AUGUST 15, 2024

Feeling overwhelmed by the fast-paced world of communications? In our new video series, Notified’s Allen Murphy gets real about the challenges facing today’s corporate storytellers.

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Storytelling Corporate Video Communications 90

The Hoyt Organization

AUGUST 15, 2024

Technology is evolving at an increasingly rapid pace. AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. There are many useful ways that we can leverage AI in our daily lives and apply the benefits to the PR industry, the concern is the sharp increase in the spread of misinformation and disinformation, which has the potential to do harm to business reputation

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Reddit Television Viral Social Media 90

OnePitch

AUGUST 15, 2024

When it comes to pitching product reviews, we totally understand that standing out in a crowded inbox can be challenging. To help you craft pitches that grab attention and increase your chances of getting coverage, we’re sharing 5 tips you need to know for pitching reviews, drawing in expert insight from recent podcast guest Nathan Burrow , senior deals editor at Wirecutter (the product reviews and recommendations arm of The New York Times).

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Pitching 86

Steve Barrett on PR

AUGUST 15, 2024

The deal encompasses many enduring and iconic brands and will keep agencies on alert as the deal moves toward its conclusion in the first half of 2025.

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Agency Brand Branding Blogging 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. 1. Set a mission, goals, and KPIs You wouldn’t cross the Atlantic Ocean without navigation equipment.

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Content Marketing Strategy How To Marketing 65

HMA Public Relations

AUGUST 15, 2024

Meet the key people and markets from across the globe with our partners at the Public Relations Global Network. Abbie Fink shares more on a recent PRGN blog series that is helping businesses expand in new places. Read more!

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Meeting Blogging Marketing Publicity 62

Maxim Behar

AUGUST 15, 2024

At the dawn of the fresh yet highly controversial and not-so-well-understood Bulgarian democracy, people split between the red of the left and the blue of the right. It was truly awful—families divorced over politics, brothers fought one another, neighbors stopped speaking to each other. Some were clinging to memories of the socialist regime, while others held onto hopes for a better democratic future.

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Financial 59