Onclusive

JUNE 6, 2024

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

Analysis 195

Analysis Trends Social Media Media 195

Steve Barrett on PR

JUNE 6, 2024

Some brands may be dialing back their support of the LGBTQ+ community in the febrile atmosphere of 2024, but PRWeek will not be one of them.

Community 158

Community Brand Branding Blogging 158

Bianchi Biz Blog

JUNE 6, 2024

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR marketing executive Mark Garrison to give us a preview of the 2024 rendition.

Automotive 100

Automotive Industry Conference Energy 100

OnePitch

JUNE 6, 2024

Anyone can tell a story. What we mean by that is, anyone can recount a tale of something that happened to them or someone they know. In PR, this is much the same. Many PR pros are tasked with “telling their client’s story” and go about this by pitching out an executive’s biography and accomplishment to a reporter with a CTA of “let me know if you want to talk to [NAME] for any upcoming coverage!”.

Storytelling 91

Storytelling Pitching Report 91

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JUNE 6, 2024

While it’s technically possible to make as much marketing content as possible and hope something sticks, that approach isn’t an efficient use of your resources. What works best is creating exactly the sort of content that will convert leads into customers. But how? Intent-based marketing lets you laser-focus your outreach. That’s why we’ll be exploring […] The post 5 tips for using intent-based marketing for targeted outreach appeared first on Agility PR Solutions.

Marketing 83

Marketing Resources Publicity 83

Agility PR Solutions

JUNE 6, 2024

In today’s dynamic digital landscape, brands face quite a challenge. Attention spans are short, information overload is prevalent, and competition for consumer loyalty is intense. In the midst of all the chaos the one crucial tool that has surfaced that can help companies is quality content. It cuts through the noise, fosters meaningful connections, and […] The post The key components of quality content—and why it’s so important appeared first on Agility PR Solutions.

Consumer 79

Consumer Tools Company Brand 79

PRSay

JUNE 6, 2024

“The percentage of consumers today who are looking to do business with organizations that support and believe the same things they do continues to grow,” Jon Goldberg said. Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” Goldberg, founder and chief reputation architect of Reputation Architects , a communications firm in Roseland, N.J., was the guest on May 30 for Strategies & Tactics Live , PRSA’s monthly livestream series on L

Reputation 86

Reputation Employee Analysis Strategy 86

Agility PR Solutions

JUNE 6, 2024

Summer always brings a sense of wanderlust, and US consumers are ready to hit the road this year as summer travel inches ever closer to pre-pandemic levels. New research from travel insurance and assistance services firm Generali Global Assistance takes a look at this summer’s travel plans, as well as travelers’ concerns. The firm’s 2024 […] The post Summer travel trends: As industry gets closer to pre-pandemic levels, consumers are looking for authenticity—and they’re keeping their option

Travel 79

Travel Consumer Trends Insurance 79

Stern + Associates

JUNE 6, 2024

Research is vital to organizations and society. It ensures that decision-making is well-informed by accurate data and facts, rather than by hearsay or biased intuition. But there’s another thing about research: there’s a lot of it out there. So much, in fact, that data often gets lost in the ether. That’s why marketing your research is crucial to getting across to a wider audience.

Marketing 62

Marketing Conference Data Strategy 62

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Culpwrit

JUNE 6, 2024

Throughout my career, I’ve been a news junkie. It didn’t take too long to realize how so much of what happens today relates to history. I often refer back to something I learned long ago from friend Bruce Weindruch, founder of The History Factory: “You have to understand the past if you’re planning for… Continue reading D-Day: A Debt We Can Never Forget The post D-Day: A Debt We Can Never Forget appeared first on Culpwrit.

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Contently - Strategy

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Maxim Behar

JUNE 6, 2024

I have no idea why we are all in a constant rush. In the morning, when we go to work, at noon, when we try to find some time for ourselves, and in the evening when we can't wait to get to a nice place. We feel like we are always behind and must always be in a hurry. This undoubtedly causes aggression, which hides enormous dangers. I often think about that early in the morning, at traffic intersections while waiting for the coveted green light to turn on.

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Maxim Behar

JUNE 6, 2024

That is, in short, the election campaign on Bulgarian politicians' social media - to our great regret and disappointment. It consists of two components. The first is a mandatory photo with happy voters on the street, in the field, or in some factory, and below it, an enthusiastic text, almost in rhyme, should immediately excite the voters and make them think about nothing else but this exact candidate.

Television 52

Television Advertising Advertising Social Media 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Maxim Behar

JUNE 6, 2024

Host (Stefan A. Shterev): The Cannes Festival is like magic - a celebration of life and a sweet parade of vanity. It also celebrates cinema, eccentricity, the famous, the rich, and, as some say, the unattainable. Whether that's true, we don't know, but under the hot sun of southern France, along the famous coastal Boulevard de la Croisette in Cannes, famous figures Fellini, Visconti, Bertolucci, Rossellini, Vittorio De Sica, Orson Welles, Antonioni, Coppola, and many others have walked.

Film 52

Film Social Media Newspapers Course 52

Maxim Behar

JUNE 6, 2024

Host (Diana Radeva): Hello again! You are with "Good Morning, Europe" airing on television Euronews Bulgaria. Only a few weeks are left until the general and European parliamentary elections. Are the candidates' messages reaching the voters? Will the Central Election Commission manage to organize the polls well? And do people even care about the European elections during our national passions and scandals?

Television 40

Television Government Financial Internal 40

Maxim Behar

JUNE 6, 2024

Host (Maria Konstantinova): We are overwhelmed with fake news and misinformation during the election campaign. There is also the risk of being flooded with content generated by artificial intelligence. Host (Viktor Dremsizov): How can we deal with the spread of misinformation and distinguish true from false? We will discuss this today with cybersecurity expert Hristiyan Daskalov and PR expert Maxim Behar.

Newspapers 40

Newspapers Government Social Media Crisis 40