Agility PR Solutions

SEPTEMBER 15, 2024

How good is your content strategy? It probably meets the needs and expectations of your ideal customers, giving them detailed information on your products or services so that they can make informed decisions when purchasing. But does it follow the buying journey as they move through your sales and marketing funnels? An effective content policy […] The post 3 steps to implementing a content map to ensure campaign success appeared first on Agility PR Solutions.

Policies 179

Policies Meeting Strategy Marketing 179

Culpwrit

SEPTEMBER 15, 2024

By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefitted greatly from the experience of those relationships built. I… Continue reading Paving a Legacy, Why Mentoring Matters The post Paving a Legacy, Why Mentoring Matters appeared first on Culpwrit.

Company 105

Company 105

Agility PR Solutions

SEPTEMBER 15, 2024

Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging. Here are some notable examples of companies that have successfully navigated financial risks through effective PR communications: 1) JPMorgan Chase During the 2008 Financial Crisis Background: […] The post Effective financial risk PR communications: Exemplary practi

Financial 110

Financial Examples Communications Crisis 110

Notified

SEPTEMBER 15, 2024

According to our recent survey of 150+ public relations leaders, the key ingredients to fostering trust with stakeholders are authenticity and transparency - especially during crises.

Survey 68

Survey Publicity Report Trends 68

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds. In this challenging landscape, AI, supported by generative AI development […] The post The growing role of AI in managing PR crises: A game-changer for brands appeared first on Agility PR

Viral 110

Viral Branding Brand Reputation 110

Agility PR Solutions

SEPTEMBER 15, 2024

Since the introduction of advanced large language models (LLMs) like ChatGPT and image generators like Stable Diffusion into the mainstream, the marketing industry has undergone a significant overhaul. AI-generated content has become increasingly popular with marketers, and we’ve seen the proliferation of AI avatars—artificially generated representations of brands and personas.

Branding 100

Branding Brand Industry Marketing 100